Sally Beauty Continues Long-Standing Commitment to Connecting Textured Hair Community
February 08 2021 - 3:49PM
Sally Beauty (NYSE: SBH) is on a mission to create a platform
connecting the Black and textured hair community through founder
voices, breadth of assortment, and educational efforts. The
initiative kicks off during Black History Month, as Sally Beauty
collaborates with powerful Black voices to celebrate the history of
Black hair and the brands in Sally Beauty’s portfolio. With an
established track record of supporting, cultivating, and
accelerating innovation to provide customers with greater access to
natural and textured hair products, Sally Beauty’s offering has
grown to over 100 brands from textured hair innovators; with over
50 Black-founded brands in hair care, hair extensions, hair
accessories, cosmetics, skincare, and men’s grooming categories.
Expanding offerings for textured hair care and providing a
platform for textured hair innovators has been a priority for the
retailer from the start. Sally Beauty was the first national beauty
retailer to distribute popular women-owned textured hair care
brands including Made Beautiful and Mielle
Organics and is also the exclusive in-store retailer for
celebrity brands such as Flawless by Gabrielle Union,
Vernon François, Kenya Moore, and Kim Kimble. Starting in
February, Sally Beauty will be utilizing its social platforms to
spotlight textured hair innovators it partners with and help
elevate their unique stories to the retailer’s large audience.
Sally Beauty has also supported emerging brands like
MoKnowsHair, Naturalicious, Camille Rose
Naturals, and EDEN BodyWorks by providing a platform to
help them expand their presence and distribution. Since then, Sally
Beauty has continued to support textured hair innovators through
exclusive partnerships with celebrities, emerging brands, and
Cultivate; an incubator program launched in 2018 designed to
support female-owned beauty brands by bringing their visions and
business plans to life. Through the Cultivate program, inventive
textured hair brands such as PuffCuff,
Curlanista, and newly added
Peculiar Roots, UniQurl, and True + Pure
Texture received the resources and funding necessary to
succeed and grow in the beauty and hair care industries.
“As we build our product portfolio, it is important that we are
fostering the community and using our platform to elevate emerging
brands. Through our Cultivate Program, we’ve been able to empower
female-owned beauty brands by providing resources and a retail
platform to help take their companies, and Sally Beauty, to the
next level,” said JC Johnson, Group Vice President, Digital
Strategy and Innovation, Sally Beauty. “In 2020’s Cultivate Cohort,
we were excited to see three natural hair brands rise to the top,
all founded by incredible women who are textured hair
innovators.”
In addition to its commitment to provide a wide variety of
textured hair care products, Sally Beauty will continue to create
unique opportunities for consumers to unleash their (pro)tential at
home with textured hair educational content. This February, the
retailer is expanding its DIY University by Sally Beauty platform
to include virtual classes headed by experts and professionals in
the beauty space, led by Vernon François, Gabrielle Union, and
Larry Sims, to name a few. The new digital resources are set to
launch later this month. Additional educational classes will follow
throughout the year on a variety of topics, led by expert educators
and various brand partners.
About Sally Beauty Holdings, Inc.Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. The Company operates more than 5,000 stores, including
143 franchised locations. Sally Beauty Supply stores offer up to
8,000 products for hair color, hair care, skin care, and nails
through proprietary brands such as Ion®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended
for use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
Contact:
Sally Beauty HoldingsAnya
PoweAPowe@sallybeauty.com
Praytell AgencyKatie
AltoKatie.Alto@praytellagency.com
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