Rogers and Storm partner to improve fan experience - Basketball fans receive surprise gift to sold-out Rogers Slam Dunk Day
October 06 2011 - 10:30AM
PR Newswire (Canada)
SUMMERSIDE, PE, Oct. 6, 2011 /CNW/ - Prince Edward Island
basketball fans scored big today when Rogers Communications
announced a two-year, premier title sponsorship agreement with the
Summerside Storm of the National Basketball League of Canada (NBL).
Rogers first play as the new title sponsor of the Storm was to
provide Prince Edward Islanders with 4,000 complimentary tickets to
Rogers Slam Dunk Day. On October 26, 2011 basketball fans will be
courtside to witness all the excitement as the Summerside Storm
take on the Saint John Mill Rats in the first game at Credit Union
Place. "Rogers is proud to be sponsoring the Summerside Storm in
their inaugural season and giving basketball fans the opportunity
to experience the exciting entertainment of a live sold-out
Storm game," said Susan Gordon, Vice President of Marketing
Services, Rogers Communications. "Rogers Slam Dunk Day demonstrates
our commitment to the team as title sponsor and our commitment to
Summerside by offering this gift to residents interested in
watching their newest sports team in action." The sponsorship
agreement will enable Rogers to support the Storm's community
involvement at schools, basketball camps and store locations in
addition to game execution opportunities including Rogers
contesting, Rogers Zone and brand recognition, resulting in more
excitement at home games for fans and players of the NBL. "We are
thankful for Rogers and their commitment to the Storm in our
inaugural season," said Darren MacKay, Co-Owner, Summerside Storm.
"We are eager to start shooting hoops and Rogers Slam Dunk Day is a
great opportunity for as many people as possible to enjoy the
memorable experience of a live Storm game." "Having Rogers as a
sponsor of the Storm is a slam dunk for residents of Summerside,
the team and all of its fans," said Basil Stewart, Mayor, City of
Summerside. "This is an excellent opportunity for residents to
watch a professional basketball game live and support our team team
as they work to bring an NBL championship to the Island." Coupons
will be distributed for the Rogers Slam Dunk Day to
minor league basketball players, the Boys and Girls Club and other
not for profit organizations in the Summerside area, courtesy of
Rogers to be redeemed for tickets at the Credit Union Place.
Basketball fans can also pick up their complimentary coupons for
tickets at any Rogers location in Summerside and surrounding areas.
"The upcoming season will be very exciting for Storm supporters and
we are thrilled to give basketball fans the opportunity to
experience the first ever regular season Summerside Storm game,"
said Gordon. Rogers Communications Inc. CONTACT: Paul M.
SchurmanDirector of Sales and MarketingSummerside StormTel:
902.315.3267 Email: paulm@islandprobasketball.comSean
LewisRogersTel: 902.223.2782Email: slewis@mtlpr.ca
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