Rogers Arena: New name for home of the Vancouver Canucks
July 06 2010 - 12:15PM
PR Newswire (Canada)
VANCOUVER, July 6 /CNW/ -- VANCOUVER, July 6 /CNW/ - Canucks Sports
& Entertainment (Canucks) and Rogers Communications Inc
(Rogers) today announced a major, ten-year strategic alliance
giving Rogers the Arena naming and telecommunications sponsorship
rights. The home of the Vancouver Canucks will now be known as
Rogers Arena. This alliance marks the beginning of a new
sponsorship era for the Canucks. Rogers is the first sponsor in the
Canucks' 40-year history to have both the Arena naming and
telecommunications sponsorship rights. The telecommunications
sponsorship includes extensive branding and advertising placements,
including in-ice, in-building and rink board signage, Canucks.com,
300-level concourse branding, in-game features, interactive hockey
themed concourse displays and mobile applications. As Canada's
largest provider of wireless voice and data communications
services, Rogers will work with the Canucks to explore new and
innovative ways to use wireless technology to engage fans anytime,
anyplace. They will also join forces on local charitable
initiatives. "This is an exciting and significant announcement for
our organization," said Victor de Bonis, Chief Operating Officer,
Canucks Sports & Entertainment. "As an organization we are
committed to building relationships with partners that have the
same corporate and community values as we do. Rogers is an industry
leader and innovator focused on enhancing customer experiences and
fostering community partnerships. Our Arena is where we engage our
loyal fans and host our most important partners; we are thrilled to
have Rogers as an integral partner in our business." "This is an
important strategic alliance and we're thrilled to partner with an
outstanding organization like the Canucks," said Nadir Mohamed,
President and CEO, Rogers Communications. "B.C. is a critical
market for Rogers and this announcement further enhances our
investment in the province and builds on our powerful sports
legacy. We look forward to partnering with the Canucks to engage
fans and to connect Canadians to what matters most, including their
passion for sports and hockey." Rogers has a long history in
sports. The company operates the Toronto Blue Jays baseball team as
well as the Rogers Centre and Rogers Sportsnet. An official
unveiling of the external and internal signage will happen at the
downtown Arena prior to the start of the 2010-11 NHL season; the
Canucks' 40th anniversary playing in the NHL. Rogers takes over the
Arena naming rights from General Motors of Canada Limited (General
Motors) which had been the naming rights partner since the Arena
opened in 1995. About the Aquilini Investment Group/Canucks Sports
& Entertainment
------------------------------------------------------------------
Owned and operated by the Aquilini Investment Group since 2004,
Canucks Sports & Entertainment is committed to providing a
premium fan experience through the hockey club, state of the art
Arena and charitable and community initiatives. The Aquilini
Investment Group is a diversified family business founded more than
50 years ago by Mr. Luigi Aquilini. The Vancouver-based company
owns and manages a national real estate portfolio that includes
commercial properties, office buildings, hotels, golf courses, and
cranberry and blueberry farms, as well as develops and constructs
commercial and residential properties. The Aquilini Investment
Group is dedicated to supporting the community including through
the team's charity the Canucks for Kids Fund and its programs and
partner foundations; Canucks Autism Network (CAN), Canuck Place
Children's Hospice, Juvenile Diabetes Research Foundation, BC
Children's Hospital Foundation, the Center for Childhood Research
in Diabetes at BC Children's Hospital and the Phoenix Academy for
Learning Society (for Autism). For further information about
Canucks Sports & Entertainment, please visit www.Canucks.com.
About Rogers Communications --------------------------- Rogers
Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and
data communications services and one of Canada's leading providers
of cable television, high-speed Internet and telephony services.
Through Rogers Media we are engaged in radio and television
broadcasting, televised shopping, magazines and trade publications,
and sports entertainment. We are publicly traded on the Toronto
Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock
Exchange (NYSE: RCI). For further information about the Rogers
group of companies, please visit www.rogers.com. Media Contacts: TC
Carling, Director, Media Relations & Team Operations, Canucks
Sports & Entertainment, tc.carling@canucks.com, 604.899.4623;
Sara Holland, Manager, Communications Western Region, Rogers
Communications, Sara.holland@rci.rogers.com, 604.505.8113
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