DETROIT, Feb. 1, 2021 /PRNewswire/ -- Rocket
Mortgage, America's largest mortgage lender, today announced it
will double down, debuting two new commercials during Super Bowl
LV. The new spots mark the fourth year the company has advertised
in the Super Bowl. This year's ads will showcase both the company's
technology platform and the important role that local mortgage
brokers play in helping Americans achieve the dream of
homeownership. The campaign debuts at a time when home means more
than ever due to the effects of COVID-19.
The commercials will feature superstar comedian Tracy Morgan, along with an action star,
athletes and influencers demonstrating why it's important to use
Rocket Mortgage in the homebuying process. One ad will feature the
innovative Rocket Mortgage app, while the other will showcase the
crucial role that independent mortgage brokers play in the mortgage
financing world, serving as trusted advisors and leaders in their
communities. Teasers for the advertisements will be released on the
Rocket Mortgage YouTube channel and social media pages throughout
this week.
"COVID-19 has fundamentally changed the way people think about
their homes," said Jay Farner, CEO
of Rocket Mortgage. "After nearly a year of many people living,
working, exercising and learning from home, the pandemic has
brought new meaning and significance to the place where we live.
With our 2021 Super Bowl spots, we are bringing awareness to the
importance of home and demonstrating how we continue to enable more
Americans to achieve the dream of homeownership – whether through
our digital solutions, our skilled mortgage bankers or mortgage
brokers in local communities across the country."
Despite the ongoing pandemic, homeownership was strong
throughout 2020 as Americans looked to move into larger houses,
find places with more spacious yards and upgrade their existing
residences. Another result of COVID-19 was a heighted interest in
leveraging digital resources to complete formerly in-person tasks.
Application volume through Rocket Mortgage's self-serve online
experience grew significantly faster than overall volume through
the first three quarters of 2020. In fact, during the third
quarter, Rocket Mortgage delivered more home purchase approval
letters through its digital experience than any quarter in company
history.
The continued growth of the housing market comes in the wake of
a pandemic that has created unprecedented health care and economic
challenges throughout the country. Rocket Mortgage was proud to
spearhead several initiatives focused on supporting its communities
and keeping its team members, clients and neighbors safe.
"At Rocket Mortgage, we, and our family of companies, follow a
'for-more-than-profit' philosophy that acknowledges that our
businesses and communities are inextricably linked," said
Laura Grannemann, Vice President of
the Rocket Community Fund – the philanthropic arm of Rocket
Mortgage. "Detroit is our
hometown, and we are proud to have leveraged our business tools to
drive as much impact and resiliency as possible in the city during
this difficult time. Through our work, we have been able to support
the distribution of essential resources, prevent eviction and
homelessness, and even establish a drive-thru testing site and
centralized scheduling center for vaccine distribution throughout
southeast Michigan."
The Rocket Community Fund has also extended support to its
hometown of Detroit by donating
more than $10 million, along with the
Gilbert Family Foundation, to local non-profits to address the
impact of COVID-19 on residents. That includes efforts from the
company's team members who have contributed more than $300,000 to non-profits out of their own pockets,
which was matched by the Rocket Community Fund, for a total of
$622,416.
The Rocket Community Fund is also donating $545,000 to Habitat for Humanity to support their
neighborhood revitalization program in Cleveland, Charlotte and Phoenix – three other Rocket Mortgage home
cities. The funds will help more families recover from the housing
crisis, which was accelerated by the pandemic.
Tune in to Super Bowl LV at 6:30 p.m.
EST, Sunday, February 7, on
CBS to see Rocket Mortgage's commercials.
About Quicken Loans/Rocket Mortgage
Detroit-based Quicken Loans,
the nation's largest home mortgage lender and a part of Rocket
Companies (NYSE: RKT), enables the American Dream of homeownership
and financial freedom through its obsession with an
industry-leading, digital-driven client experience. The company
closed $213 billion dollars of
mortgage volume across all 50 states in the first three quarters of
2020. In late 2015, Quicken Loans introduced Rocket Mortgage, the
first fully digital mortgage experience. Currently, 98% of all home
loans originated by Quicken Loans utilize Rocket Mortgage
Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and
Rocket Companies employ more than 22,000 full-time team members
nationwide. The company generates loan production from web centers
located in Detroit, Cleveland and Phoenix and operates a centralized loan
processing facility in Detroit.
Quicken Loans ranked highest in the country for customer
satisfaction for primary mortgage origination by J.D. Power for 11
consecutive years, 2010 – 2020, and also ranked highest in the
country for customer satisfaction among all mortgage servicers
seven consecutive years, 2014 – 2020.
Quicken Loans was once again named to FORTUNE magazine's "100
Best Companies to Work For" list in 2020 and has been included in
the magazine's top 1/3rd of companies named to the list for the
past 17 consecutive years. In addition, Essence Magazine named
Quicken Loans "#1 Place to Work in the Country for African
Americans."
For more information and company news visit
QuickenLoans.com/press-room.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/rocket-mortgage-to-showcase-the-power-of-its-digital-mortgage-experience-highlight-local-brokers-in-two-super-bowl-lv-ads-301219107.html
SOURCE Rocket Mortgage