MADISON, N.J., Sept. 1, 2020 /PRNewswire/ -- Coming off the
momentum of recent expansions into major metropolitan areas,
strategic M&As, renewals and collaborative solutions to support
local market evolution, ERA® Real Estate, a global
franchising leader within the Realogy Corporation family of
companies, continues to fuel additional growth for its network of
affiliated brokers and agents with tailored marketing
solutions.
According to recent market research of agents and brokers
affiliated with ERA Real Estate, independents and other brands
conducted by Wakefield Research1, ERA Real Estate is
regarded as a brand that is leading competitors in growth speed and
potential. Noted primarily as an experienced, full-service
offering, ERA Real Estate is recognized for its culture,
reputation, relationships and technology. Nearly 80% of surveyed
ERA Real Estate agents report that the brand's tools and technology
positively impact their productivity.
"While many aspects of 2020 did not go to plan for some because
of COVID-19, ERA Real Estate's focus on business tools and
productive technology, coupled with a culture of support and
camaraderie, supported a healthy expansion in the first half of the
year," said Sherry Chris, president
and CEO of ERA Real Estate. "We are proud of our reputation in the
industry as well as the many different solutions we have offered
both existing and new affiliated brokers for potential growth. The
confidence our top brokers have in the brand as a key aspect of
their rewarding future is highlighted by important renewals that
have occurred."
Expansion from Coast to Coast
Robert Levine, broker/owner of
ERA Hart Real Estate in West Hartford,
Conn., affiliated while simultaneously assuming ownership of
ERA Sargis-Breen Real Estate Co., the long-time market leader. On
the West Coast, Kennedy Akinlosotu,
broker/owner of ERA Nations Realty outside of Seattle, Wash., joined the network with a
focus on helping immigrants achieve the dream of homeownership.
Collaborative M&As in the Midwest
Rick Reardon, owner of ERA
Reardon Realty, a top-performing company in Jackson, Mich., took an ownership stake in
Midwest Properties ERA Powered, which also affiliated with the
brand. The two companies are working together to build a strong
referral network between their combined 11 offices and over 200
independent sales agents, emblematic of the ERA brand's culture of
collaboration.
Veteran ERA® affiliated franchisees Tom DeWine, CEO of ERA Colonial Real Estate in
Harker Heights, Texas, and
Steve Doty, broker/owner of ERA Doty
Real Estate in Jonesboro, Ark.,
banded together to assume leadership of another ERA brokerage
in Conway, Ark. Tracy Tidwell, co-owner with her husband Mark of
ERA Team Real Estate, wanted to renew her focus on sales without
compromising business continuity in her market and turned to her
ERA network colleagues to lead the company into the next
decade.
Key Renewals Among Top ERA Companies
Two of the top 12 ERA affiliated companies reaffirmed their
commitment to the brand with 10-year renewals: ERA Reardon Realty
in Jackson, Mich. and ERA King
Real Estate in Anniston, Ala.
These extensions were rounded out by the renewal of ERA High Pointe
Real Estate in Manhattan, Kan. and
ERA Advantage Realty in Port Charlotte,
Fla.
These renewals represented nearly 450 agents and over
$746 million in combined sales
volume.
"Being part of the ERA network gives our broker/owners more
options and security for profitable growth," explained Rich DeNicola, COO of ERA Real Estate "We work
hand-in-hand with our current and prospective franchisees to create
personalized business agreements that reflect the local market
drivers and position companies to perform at new levels."
Marketing Initiatives Help to Corner the Market
Local business opportunities for ERA affiliates have always
benefited from a strong brand marketing platform which is
constantly evolving to meet changing consumer
preferences. Earlier this spring, ERA Real Estate
revealed a new brand campaign titled "Corner Your Market" to
support local talent acquisition. Key features include an expanded
color palette and typography that impart more personality into
branded materials, which proudly declare to clients "I'm in your
corner."
Other brand marketing enhancements include the launch of the new
extranet site LevERAgeSM, which provides a one-stop
destination for business building. In addition, an aggressive
social media strategy has resulted in 11 million social media
impressions across Facebook®, Twitter®, LinkedIn® and Instagram®,
which is over a 46% increase over the same period of last year.
ERA Real Estate continues to power brand awareness and digital
leads through a new partnership with Ansira®, a
marketing technology and services firm that specializes in
connecting national franchised brands to local customers. ERA Real
Estate is the first real estate company to partner with Ansira to
provide affordable access to the modern marketing mix, joining the
likes of iconic brands in technology, business services, auto,
retail and restaurants.
"ERA Real Estate has never been a one-size-fits-all kind of real
estate company. Our vast array of marketing resources allows our
affiliated brokers and agents to be in control of their core
business while enjoying the support of a national brand built on
flexibility," said Jennifer
Marchetti, CMO of ERA Real Estate. "We are committed to
delivering growth to our brokers and agents with a focus on
increasing productivity, strengthening the marketing core and
investing in the unique collaborative culture of the ERA
network."
- Results are from data collected from 950 real estate
professionals (broker and agents) by Wakefield Research between
December 12-30, 2019.
About ERA Real Estate
At ERA Real Estate, we don't adapt to change, we create it.
We believe that our core business values of collaboration,
innovation, diversity and growth are needed now more than ever. As
a global leader in the residential real estate industry for more
than 40 years, the ERA® brand was the first real
estate franchise to expand internationally, the first to post
listings online, and is the only national company that offers the
Sellers Security® Plan program.
The ERA Real Estate network includes more than
35,000 affiliated brokers and independent sales associates and
approximately 2,200 offices throughout the United
States and 31 other countries and territories. ERA
Franchise Systems LLC (www.ERA.com) which operates the
ERA Real Estate system, is a subsidiary of Realogy
Holdings Corp. (NYSE: RLGY), a global provider of real estate
services. ERA Real Estate information is available
at www.ExploreERA.com.
Media Contact:
Marie VanAssendelft
201-724-6372
Marie.vanassendelft@realogy.com
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SOURCE ERA Real Estate