MADISON, N.J., July 28, 2020 /PRNewswire/ -- Better Homes
and Gardens Real Estate LLC, the leading real estate lifestyle
brand, announced today its Summer at Home campaign for
consumers seeking creative ways of enjoying the summer from their
own homes. The campaign was fueled by insights from the Better
Homes and Gardens® Real Estate brand's vast network of affiliated
brokerages and agents who have their pulse on the latest home
lifestyle trends in their communities.
"The summer of 2020 will be defined by trends such as outdoor
experiences, more intimate gatherings and home being a haven for
staycation experiences. People are looking for inspiration on how
to make this time memorable," said Jennifer
Marchetti, Chief Marketing Officer at Better Homes and
Gardens Real Estate. "Better Homes and Gardens Real Estate was
built on a brand that's been an integral part of the American home
since 1924. Our lifestyle content helps our clients add style and
fun to big and small moments alike. The Summer at Home
campaign is a powerful way for our BHGRE® network to showcase their
expertise beyond the buying and selling transaction. As part of the
only lifestyle brand in real state, BHGRE affiliated agents and
brokers have unique access to tools and resources to remain a
relevant and meaningful part of consumers' lives 365 days a
year."
Whether it's turning your backyard into a movie theater or
seeking out virtual ways to connect with cultural institutions
across globe, the Summer at Home campaign provides a wide
array of ideas, tips and resources to help consumers make the
summer of 2020 an unforgettable one.
The Better Homes and Gardens Real Estate Summer at
Home campaign was developed using the community expertise of
BHGRE affiliated agents and brokerages. It features:
- Local Expertise: Stay local and find out what's
happening in your neighborhood with ideas and insights from the
BHGRE network of experts.
- Backyard Fun: Elevate your backyard experience with
unique ways to create the ultimate outdoor adventures.
- Virtual Experiences: Take the trip of your dreams to the
top of Mt. Everest, the Great Egyptian Pyramids, or the Great Wall
of China all from the comfort of
your couch.
Consumers can access the Summer at Home campaign on the
BHGRE Life, the brand's content hub that delivers design,
lifestyle, and entertaining content throughout the year, as well as
BHGRE's social media channels including the Better Homes and
Gardens Real Estate Facebook page. The Summer at Home
campaign will continue to offer new ideas and inspiration from
BHGRE affiliated agents and brokerages throughout the summer
season.
About Better Homes and Gardens Real Estate LLC
Better
Homes and Gardens Real Estate LLC is a dynamic real estate
brand that offers a full range of services to brokers, sales
associates and home buyers and sellers. Using innovative
technology, sophisticated business systems and the broad appeal of
a lifestyle brand, Better Homes and Gardens Real Estate LLC
embodies the future of the real estate industry while remaining
grounded in the tradition of home. Better Homes and Gardens Real
Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY),
a global leader in real estate franchising and provider of real
estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network
includes nearly 13,000 independent sales associates and more than
370 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New
Zealand.
Better Homes & Gardens® is a registered trademark of
Meredith Corporation licensed to Better Homes and Gardens Real
Estate LLC and used with permission. An Equal Opportunity Company.
Equal Housing Opportunity. Each Better Homes and Gardens® Real
Estate Franchise is independently owned and operated.
Media Contact:
Marie VanAssendelft
201-724-6372
Marie.vanassendelft@bhgre.com
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SOURCE Better Homes and Gardens Real Estate LLC