PHILADELPHIA, Aug. 9 /PRNewswire/ -- Imagine getting your car
serviced while you are at work and having it ready for you at the
train station at the end of the day. The Pep Boys – Manny, Moe
& Jack (NYSE: PBY), the nation's leading automotive aftermarket
service and retail chain, is making this a reality for rail
commuters who use the Warminster
train station in Philadelphia.
Pep Boys is working in conjunction with the Southeastern
Pennsylvania Transportation Authority (SEPTA) and Titan, the leader
in transit advertising, to offer this unique "On-the-Go" service to
local train commuters. Any weekday morning, customers can complete
a service request form at the Warminster station and securely drop
off their keys. A Pep Boys representative from the nearby
Warminster store will pick up the
vehicle, coordinate the completion of the services required and
ensure the vehicle is ready for pick up at the station at the end
of the day.
"This is an exciting new partnership for us," said Jeff Randazzo, Vice President and General
Manager for Titan's Philadelphia
office. "It has allowed us to step outside the box by creating a
custom solution to promote this new service which will make life
easier for area commuters."
Philadelphia commuters will see
large red and white signs and Pep Boys' signature brand icons
Manny, Moe & Jack at the Warminster station promoting the
service, as well as advertisements on 10 of Titan's high-impact
brand buses.
"This is a perfect arrangement for our riders," said
Richard DiLullo, SEPTA Director of
Marketing and Advertising. "Everyone who rides the train knows how
easy it is. Now this raises the convenience to a higher
level."
"Out-of-home media – especially transit media – is a great way
to promote this unique service to commuters in Warminster," said Pep Boys' Director of
Marketing Scott Stoughton. "Titan
has been a great partner in this effort, not only furnishing us
with dynamic, eye-catching bus ads, but also creating custom drop
boxes for the secure and safe collection of our customers'
keys."
About Titan
Titan is a full service media company specializing in
out-of-home advertising. With more markets, more top ten DMA
penetration and more riders, Titan is the leader in Transit
Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance
of advertising on bus, rail, bulletins, telephone kiosks and street
banners. It also leads the way in the development and successful
introduction of market leading digital Outdoor platforms. Titan
furnishes national and local clients with creative media solutions
in North America's top markets
including Philadelphia,
Los Angeles, Chicago, New
York, Boston, San Francisco, New
Jersey, Dallas,
Seattle and Minneapolis/St. Paul and Canada.
About Pep Boys
Pep Boys has more than 6,000 service bays within over 590 stores
located in 35 states and Puerto
Rico. Along with its full-service vehicle maintenance and
repair capabilities, the Company also serves the commercial auto
parts delivery market and is one of the leading sellers of
replacement tires in the United
States. Customers can find the nearest location by calling
1-800-PEP-BOYS or by visiting www.pepboys.com.
Contact:
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KCSA Strategic Communications
for Titan
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Anne Donohoe / Danielle
Modzelewski
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212.896.1261 /
212.896.1208
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adonohoe@kcsa.com
/ dmodzelewski@kcsa.com
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Pep Boys
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Lauren Johnson, (215)
430-9241
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Internet: http://www.pepboys.com
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SOURCE Titan
Copyright g. 9 PR Newswire