Outdoor Recreation Meets Gaming: Polaris Gives Gamers Virtual Off-Road Vehicle Experience Through Battlefield™ 2042 Partnership
November 30 2021 - 10:06AM
Business Wire
Fans can operate a Polaris Sportsman within
EA®’s latest game, enter giveaway featuring custom Polaris
Sportsman ATV grand prize
Polaris Inc. (NYSE: PII), the global leader in powersports,
announced today a first-of-its-kind partnership for the brand,
which makes Polaris the Official Off-Road Vehicle Partner of
Battlefield™ 2042, the latest video game from EA®.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211130005792/en/
Polaris Inc. is the Official Off-Road
Vehicle Partner of Battlefield 2042 . To celebrate the launch of
Battlefield 2042, Polaris and other game partners are running a
six-week prize giveaway, including a grand prize of a custom
Battlefield 2042-inspired Polaris Sportsman XP 1000. (Photo:
Business Wire)
Through the partnership, players can operate the Polaris
Sportsman ATV within Battlefield™ 2042. Gameplay with the vehicle
is showcased in an immersive trailer that fuses virtual world of
the game with real-world riding. View game trailer.
“At Polaris, we are passionate about creating products that
enable possibilities for work and play in the outdoors. Our
partnership with Battlefield™ 2042 brings that real-life passion to
a virtual world to help enhance the player’s experience and
ability,” said Holly Spaeth, director, Corporate Branding and
Partnerships, Polaris. “As gaming grows and diversifies, this
partnership allows us to reach new and existing audiences with an
authentic brand experience.”
The partnership between Polaris and EA® is particularly relevant
right now, as powersports and gaming are both expected to see
continued growth in the coming years. In fact, the gaming industry
is estimated to reach $200 billion by 2023, while the powersports
category is projected to eclipse $25 billion by 2027.
To celebrate the launch of Battlefield™ 2042, Polaris and other
game partners are running a six-week prize giveaway, including
daily, weekly and grand prize winners. Fans may participate by
opting in to receive weekly notifications; watching, liking and
sharing the game trailer; following social accounts; and liking and
sharing social posts. Daily and weekly prizes include: Battlefield™
2042 games; Logitech® gaming accessories like a laptop, headset,
keyboard and mouse; Polaris- and EA-branded merchandise; an
AKRacing® gaming chair; and a video game console.
The grand prize is a custom Battlefield™ 2042-inspired Polaris
Sportsman XP 1000, which is featured in the game trailer. Valued at
nearly $30,000, the vehicle was hand-painted to mirror the in-game
vehicle.
Giveaways are live now and run through January 3, 2022. More
information on entry, prizes and eligibility can be found at
playr.gg/Polaris.
Polaris offers fans interested in going beyond the virtual world
opportunities to enjoy the powersports experience without having to
own a Polaris off-road vehicle through Polaris Adventures. With
more than 160 outfitters across the United States, Polaris
Adventures offers epic powersports experiences that cater to all
skill levels, from first time rider to life-long powersports
enthusiast looking to ride a new terrain. Experience options range
from guided, self-guided or basic vehicle rentals, providing the
safety gear and vehicles needed to allow everyone the opportunity
to participate in the fun of powersports on a Polaris off-road
vehicle, Slingshot, or snowmobile. For more information or to book
a riding experience, visit adventures.polaris.com.
To learn more about Battlefield™ 2042, visit
ea.com/games/battlefield/battlefield-2042. The game is available
now wherever video games are sold.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2020 sales of $7.0
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com
EA® is a registered trademark of Electronic Arts Inc. Logitech®
is a registered trademark of Logitech, Inc. AKRACING® is a
registered trademark of JIANGSU AKRACING SEAT CO., LTD BATTLEFIELD™
2042 is a trademark of Electronic Arts Inc. Unless noted,
trademarks are the property of Polaris Industries Inc.
© 2021 Polaris Industries Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20211130005792/en/
Erika Burke 763.417.8673 erika.frederick@polaris.com
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