Tacit Knowledge, a Pitney Bowes Company, Helps FitFlop Triple Online Sales
November 19 2018 - 4:00AM
Business Wire
Innovative retail platform supports
rapidly-growing direct-to-consumer channel for popular global
footwear brand
Tacit Knowledge, a Pitney Bowes (NYSE:PBI), company and
leading provider of end-to-end commerce solutions for global
retailers and brands, today announced that its flagship ncommerce
offering is powering FitFlop’s new eCommerce website, delivering
enhanced capabilities, improving performance and tripling online
sales in less than 12 weeks. Ncommerce enabled FitFlop to quickly
deploy technologies from numerous industry leaders in a single
solution that is easy to manage and highly customisable to deliver
deeper intuitive brand experiences for customers.
FitFlop, a large, multinational footwear company, has quickly
become an iconic brand with a reputation for design innovation and
comfort. Its footwear offers a unique combination of world-class
design and ergonomically engineered comfort, in a distinctively
stylish package. Since its founding 10 years ago, FitFlop has
soared from cult favorite to global footwear brand. Its
direct-to-consumer site is its most rapidly growing sales channel.
Ncommerce combines technologies from the industry’s most trusted
and innovative providers including SAP Commerce Cloud, CyberSource,
Fastly, Google and Amplience. Ncommerce is one stable, modern and
scalable platform, from one vendor, with one contract, removing the
complexity from high profile web implementation projects.
FitFlop’s eCommerce site was designed and implemented in six
months, in time for peak season. Rather than relying on an
out-of-the-box template for the front-end, ncommerce fuses
best-in-class technologies using a “Headless Commerce” architecture
in a customisable way. Headless Commerce challenges traditional UX
models by separating the UI layer from back-end services for an
intuitive and highly customised retail experience.
FitFlop was able to build a brand-specific storefront that
provides deeper, more engaging customer experiences, while allowing
new merchandising features to be conceived and implemented more
rapidly. Site maintenance is simplified, freeing FitFlop to focus
more on its products and customers rather than perpetually managing
technology. Tacit remains an actively involved partner, providing
strategic advice and delivering new features on a consistent basis,
using Continuous Development.
Denise Fender, Global GM - Digital at FitFlop said, “In the
highly competitive retail and digital market, everyone wants the
best technologies powering their ecommerce site to deliver the best
customer experience and keep customers coming back. The problem
lies in that the integrations and upkeep are simply too
resource-intensive for most growing retailers – and the technology
itself is cost prohibitive. Ncommerce has erased all these
challenges while giving us complete control over our brand’s look
and feel. We no longer have to worry about managing the platform
like an IT shop, but we can still easily and rapidly release new
features and functions on the site. As a result, we can focus on
customer engagement and consistently delivering a seamless brand
experience. We selected Tacit as our strategic partner due to their
reputation in the industry for always delivering high quality
solutions for brands. Our high expectations were exceeded and our
online sales rocketed more than 3X and conversions increased
dramatically, particularly on mobile. We are so pleased with the
initial results, that we are now focused on putting digital at the
forefront of our business operating model. This will enable us to
truly supercharge our digital presence across all channels and
markets.”
James Bullock, SVP and GM of Tacit Knowledge said, “We’re
delighted that FitFlop selected Tacit as their eCommerce technology
partner and chose our exciting new SAP Commerce Packaged Solution,
ncommerce. We are as thrilled as FitFlop with the results – record
online sales and significant conversion rate increases in less than
three months. With ncommerce, Tacit has reduced the risk and
complexity of eCommerce re-platforming so that retailers can focus
on the art of retail and how to better serve their customers.”
About FitFlop
FitFlop was founded in 2007 by Marcia Kilgore, serial
entrepreneur and award-winning businesswoman, when her first
biomechanically engineered sandal was launched.Today FitFlop is an
all-year round, all-day comfortable footwear brand, operating in 64
countries around the world. With a fast-growing digital arm, the
brand’s focus is on further global expansion across multiple
channels.
About Tacit Knowledge
Tacit Knowledge (Tacit), a Pitney Bowes company, is a global
consultancy focused on digital retail, owned by global technology
company Pitney Bowes. Tacit have worked at the nexus of commerce
and content since 2002, applying Silicon Valley innovation and
know-how to global retailers and brands. Tacit is now part of
Pitney Bowes, a global technology company that provides commerce
solutions in the areas of shipping, mailing, data and ecommerce.
Tacit and Pitney Bowes provide the platforms and services to allow
brands and retailers to connect and engage with their customers.
For more information visit www.tacitknowledge.com.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients
around the world, including 90 percent of the Fortune 500, rely on
the accuracy and precision delivered by Pitney Bowes solutions,
analytics, and APIs in the areas of ecommerce fulfillment, shipping
and returns; cross-border ecommerce; office mailing and
shipping; presort services; location data; customer
information and engagement software; services; and financing. For
nearly 100 years Pitney Bowes has been innovating and delivering
technologies that remove the complexity of getting commerce
transactions precisely right. For additional information visit
Pitney Bowes, the Craftsmen of Commerce,
at www.pitneybowes.com.
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Anne AmlotMedia Relations Manager, Europe, Pitney Bowes+44 (0)
7889 409 697anne.amlot@pb.compitneybowes.com/uk
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