Pier 1 Appoints Retail Industry Veteran Donna Noce Colaco as Chief Customer Officer
November 05 2018 - 4:15PM
Business Wire
Newly Created Role to Lead the Merchandising
Organization
Pier 1 Imports, Inc. (NYSE:PIR) today announced that Donna Noce
Colaco has been appointed as Chief Customer Officer, effective
December 3, 2018. In this newly created position, Ms. Colaco will
lead the merchandising organization and oversee product
development, planning and allocations, stores, marketing and
e-Commerce. She will report to Alasdair James, President and
CEO.
“We are thrilled to welcome Donna in this new role as we
continue to focus on bringing the customer to the center of
everything we do,” said Mr. James. “With 40 years of experience in
the retail industry, she brings a successful track record of
reinventing brands, spearheading new business initiatives, and
driving long-term sales and profit growth, which we believe will be
instrumental to our success at this time of transformation.
Moreover, Donna’s deep expertise in merchandising and omni-channel
operations, married with her focus on brand-building and customer
centricity, make her an ideal addition to our leadership team as we
execute our ‘New Day’ plan.”
Most recently, Ms. Colaco served as Brand President of White
House Black Market, a Chico's FAS, Inc. brand (NYSE: CHS), from
August 2007 to January 2018. During her tenure, she led a brand
repositioning and business turnaround, and was responsible for
retail and e-commerce operations, including 500 stores, as well as
brand development, product design, marketing, merchandising and
financial planning. Ms. Colaco also served as a member of the
Chico’s FAS Executive Committee, which was responsible for
developing corporate initiatives and business strategy. Prior to
that, Ms. Colaco spent 11 years with AnnTaylor Stores Corporation,
where she held positions of increasing responsibility within the
merchandising organization, successfully launched the LOFT outlet
division, and served as head of e-Commerce for the Ann Taylor
brand. From 2006 to 2007, Ms. Colaco was President of Ann Taylor
Loft, a $1 billion apparel and accessories business. Earlier in her
career, Ms. Colaco held positions as a Buyer and Merchandise
Manager for Limited, Inc.’s Lerner New York Division, and was a
Buyer for Petrie Stores Corporation. She has been a member of the
Board of Directors of Dover Saddlery, a specialty retailer and
omni-channel marketer of equestrian products, since 2015.
Ms. Colaco stated, “I am excited to be joining a company with
Pier 1’s rich brand history, seasoned leadership team and deep
commitment to its customer. The Company has a number of strengths
to leverage as we seek to transform Pier 1’s brand proposition,
deliver superior value to the customer, and reinvigorate sales
growth. I look forward to working with Alasdair and the executive
team as we enter our peak season and beyond.”
Except for historical information contained herein, the
statements in this press release or otherwise made by our
management in connection with the subject matter of this press
release are forward-looking statements (as such term is defined in
the Private Securities Litigation Reform Act of 1995) and involve
risks and uncertainties and are subject to change based on various
important factors. This press release includes forward-looking
statements that are based on management’s current estimates or
expectations of future events or future results. These statements
are not historical in nature and can generally be identified by
such words as “believe,” “expect,” “estimate,” “anticipate,”
“plan,” “may,” “will,” “intend” and similar expressions.
Management’s expectations and assumptions regarding future results
are subject to risks, uncertainties and other factors that could
cause actual results to differ materially from the anticipated
results or other expectations expressed in the forward-looking
statements included in this press release. These risks and
uncertainties include, but are not limited to: the impact of
initiatives implemented in connection with the Company’s multi-year
“New Day” strategic plan; the effectiveness of the Company’s
marketing campaigns, merchandising and promotional strategies and
customer databases; consumer spending patterns; inventory levels
and values; the Company’s ability to implement planned cost control
measures; risks related to U.S. import policy; and changes in
foreign currency values relative to the U.S. dollar. These and
other factors that could cause results to differ materially from
those described in the forward-looking statements contained in this
press release can be found in the Company’s Annual Report on Form
10-K and in other filings with the SEC. Refer to the Company’s most
recent SEC filings for any updates concerning these and other risks
and uncertainties that may affect the Company’s operations and
performance. Undue reliance should not be placed on forward-looking
statements, which are only current as of the date they are made.
The Company assumes no obligation to update or revise its
forward-looking statements.
Pier 1 Imports is proud to offer
one-of-a-kind-gotta-have-it-seriously-love-it products that help
our customers tell their stories through home décor. Over the past
50 years we’ve grown from a single store to an omni-channel
retailer reaching the whole of North America. Our customers shop us
online and in store, and interact with us on social media. From the
launch of our Pier 1 PICKS to our world renowned Papasan, we bring
uniqueness and fun to the world of home décor. We are the
perfect place for all your versions of “This is me.” To get
inspired or simply get to know us a little better, visit
pier1.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181105005791/en/
The Blueshirt GroupChristine Greany,
858-523-1732christine@blueshirtgroup.com
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