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Southwest Airlines, Bank One Put More Rewards in the Air Introduce Two Products, Both Offer Double Rewards WILMINGTON, Del., March 1 /PRNewswire-FirstCall/ -- Southwest Airlines and Bank One have enhanced the Southwest Airlines Rapid Rewards Visa*program by adding two payment products to their fleet. Southwest Airlines is also expanding its service to Philadelphia in May, giving Southwest Visa cardmembers another destination for which they can redeem their rewards. (Logo: http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO ) The Rapid Rewards program, a simple and generous frequent flyer program, now offers the Southwest Airlines Rapid Rewards Visa Business card and the Southwest Airlines Rapid Rewards Visa Signature card to make it even easier for small business owners and consumers to earn travel rewards. Let's Get Down To Business Business owners who travel to and from any of Southwest's destinations have another reason to smile. Not only will Southwest Airlines Rapid Rewards Visa Business cardmembers receive two Reward Dollars for every dollar in Southwest purchases made with the card, they will also receive one Reward Dollar for every dollar in all other card purchases such as shipping costs and office supplies. In addition, business owners will receive the added benefit of simplifying their finances through: -- Employee cards with spending limits assigned by the business owner. -- Accrual of Rapid Rewards Credits for Reward Dollars earned on employee cardsissued on the business account. -- Itemized monthly statements and online reporting. -- Expense management reports identifying business expenses by employee and merchant type. -- Free additional cards for employees. -- Unlimited Reward Dollar earning capabilities. "Business travel has been a major focus for Southwest Airlines," said Joyce Rogge, senior vice president, marketing, for Southwest Airlines. "This new business card is a great enhancement for small business owners as they can separate business and personal expenses while also earning rewards toward Southwest travel." The Signature Says It All Consumers may double their pleasure by using the new Southwest Airlines Rapid Rewards Visa Signature card for their Southwest purchases, without an increase to their annual fee. They will earn two Reward Dollars for every dollar in Southwest purchases -- versus one Reward Dollar on the existing Southwest Airlines Platinum Visa card. "We've enhanced our Southwest rewards structure to help consumers earn award travel even faster," said Hugh Bleemer, executive vice president for Bank One's card services division. "Consumers want more from their rewards cards without having to invest more and that's exactly what we've giventhem with the new Signature card." Business and Signature cardmembers will receive the following benefits: -- Two Reward Dollars for every dollar in Southwest Airlines purchases (excluding Southwest Airlines Vacations(R) purchases). -- One Reward Dollar for every dollar in everyday purchases. -- One Rapid Rewards Credit for every 1,200 Reward Dollars earned. -- After earning 16 credits in 12 consecutive months, receive an automatic roundtrip Award valid to any of the destinations Southwest Airlines serves. -- Limited blackout dates and no seat capacity restrictions for Award travel. -- Low annual fee. -- Zero liability for unauthorized purchases. Southwest Airlines Rapid Rewards Visa Signature cardmembers will also receive emergency card replacement, personal concierge service, 24-hour roadside dispatch, $1 million travel accident insurance, auto rental insurance coverage, purchase security and travel and emergency assistance. To apply for the Southwest Airlines Rapid Rewards Visa Business card or for additional information, visit http://www.southwest.com/visa or call 800-SWA-VISA. To apply for the Southwest Airlines Rapid Rewards Visa Signature card, visit http://www.southwest.com/visa or call 800-SWA-VISA. To upgrade an existing Southwest Airlines Platinum Visa card to the Signature card product, call 800-792-0001. In recent months, Southwest Airlines (NYSE:LUV) topped the monthly domestic enplaned passenger rankings. The airline currently serves 59 airports in 58 cities in 30 states. Based in Dallas, Southwest currently operates 2,800 flights a day with a fleet of 389 Boeing 737s with an average age of nine years -- one of the youngest pure jet fleets in the domestic airline industry.The carrier will begin service in Philadelphia on May 9, 2004. Bank One Corporation is the nation's sixth-largest bank holding company, with assets of more than $325 billion. Bank One currently has more than 50 million credit cards issued, making it the largest Visa card issuer in the world. Bank One offers a full range of financial services to large corporate and middle market commercial customers and retail consumers. This press release and additional information can be found on the Web at http://www.bankone.com/ . Visa is a registered trademark of Visa U.S.A. http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO http://photoarchive.ap.org/ DATASOURCE: Bank One Corporation CONTACT: Juliette Ballak of Bank One, +1-302-282-1696, ,or Edna Ruano of Southwest Airlines, +1-214-792-4309, Web site: http://www.southwest.com/visa http://www.bankone.com/

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