Southwest Airlines, Bank One Put More Rewards in the Air
March 01 2004 - 9:00AM
PR Newswire (US)
Southwest Airlines, Bank One Put More Rewards in the Air Introduce
Two Products, Both Offer Double Rewards WILMINGTON, Del., March 1
/PRNewswire-FirstCall/ -- Southwest Airlines and Bank One have
enhanced the Southwest Airlines Rapid Rewards Visa*program by
adding two payment products to their fleet. Southwest Airlines is
also expanding its service to Philadelphia in May, giving Southwest
Visa cardmembers another destination for which they can redeem
their rewards. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO ) The
Rapid Rewards program, a simple and generous frequent flyer
program, now offers the Southwest Airlines Rapid Rewards Visa
Business card and the Southwest Airlines Rapid Rewards Visa
Signature card to make it even easier for small business owners and
consumers to earn travel rewards. Let's Get Down To Business
Business owners who travel to and from any of Southwest's
destinations have another reason to smile. Not only will Southwest
Airlines Rapid Rewards Visa Business cardmembers receive two Reward
Dollars for every dollar in Southwest purchases made with the card,
they will also receive one Reward Dollar for every dollar in all
other card purchases such as shipping costs and office supplies. In
addition, business owners will receive the added benefit of
simplifying their finances through: -- Employee cards with spending
limits assigned by the business owner. -- Accrual of Rapid Rewards
Credits for Reward Dollars earned on employee cardsissued on the
business account. -- Itemized monthly statements and online
reporting. -- Expense management reports identifying business
expenses by employee and merchant type. -- Free additional cards
for employees. -- Unlimited Reward Dollar earning capabilities.
"Business travel has been a major focus for Southwest Airlines,"
said Joyce Rogge, senior vice president, marketing, for Southwest
Airlines. "This new business card is a great enhancement for small
business owners as they can separate business and personal expenses
while also earning rewards toward Southwest travel." The Signature
Says It All Consumers may double their pleasure by using the new
Southwest Airlines Rapid Rewards Visa Signature card for their
Southwest purchases, without an increase to their annual fee. They
will earn two Reward Dollars for every dollar in Southwest
purchases -- versus one Reward Dollar on the existing Southwest
Airlines Platinum Visa card. "We've enhanced our Southwest rewards
structure to help consumers earn award travel even faster," said
Hugh Bleemer, executive vice president for Bank One's card services
division. "Consumers want more from their rewards cards without
having to invest more and that's exactly what we've giventhem with
the new Signature card." Business and Signature cardmembers will
receive the following benefits: -- Two Reward Dollars for every
dollar in Southwest Airlines purchases (excluding Southwest
Airlines Vacations(R) purchases). -- One Reward Dollar for every
dollar in everyday purchases. -- One Rapid Rewards Credit for every
1,200 Reward Dollars earned. -- After earning 16 credits in 12
consecutive months, receive an automatic roundtrip Award valid to
any of the destinations Southwest Airlines serves. -- Limited
blackout dates and no seat capacity restrictions for Award travel.
-- Low annual fee. -- Zero liability for unauthorized purchases.
Southwest Airlines Rapid Rewards Visa Signature cardmembers will
also receive emergency card replacement, personal concierge
service, 24-hour roadside dispatch, $1 million travel accident
insurance, auto rental insurance coverage, purchase security and
travel and emergency assistance. To apply for the Southwest
Airlines Rapid Rewards Visa Business card or for additional
information, visit http://www.southwest.com/visa or call
800-SWA-VISA. To apply for the Southwest Airlines Rapid Rewards
Visa Signature card, visit http://www.southwest.com/visa or call
800-SWA-VISA. To upgrade an existing Southwest Airlines Platinum
Visa card to the Signature card product, call 800-792-0001. In
recent months, Southwest Airlines (NYSE:LUV) topped the monthly
domestic enplaned passenger rankings. The airline currently serves
59 airports in 58 cities in 30 states. Based in Dallas, Southwest
currently operates 2,800 flights a day with a fleet of 389 Boeing
737s with an average age of nine years -- one of the youngest pure
jet fleets in the domestic airline industry.The carrier will begin
service in Philadelphia on May 9, 2004. Bank One Corporation is the
nation's sixth-largest bank holding company, with assets of more
than $325 billion. Bank One currently has more than 50 million
credit cards issued, making it the largest Visa card issuer in the
world. Bank One offers a full range of financial services to large
corporate and middle market commercial customers and retail
consumers. This press release and additional information can be
found on the Web at http://www.bankone.com/ . Visa is a registered
trademark of Visa U.S.A.
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO
http://photoarchive.ap.org/ DATASOURCE: Bank One Corporation
CONTACT: Juliette Ballak of Bank One, +1-302-282-1696, ,or Edna
Ruano of Southwest Airlines, +1-214-792-4309, Web site:
http://www.southwest.com/visa http://www.bankone.com/
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