NEW YORK, March 15, 2012 /PRNewswire/ -- Doremus, the
global business communications specialist, has been named, yet
again, "top agency" by BtoB magazine.
BtoB magazine, a Crain publication, is "the magazine for
marketing strategists," and is considered the premier publication
in business marketing and communications. Its "top agency"
competition is based on several criteria, including new business
won during the prior year, new campaigns launched, case studies
from new campaigns with results reached, as well as awards,
acquisitions, and employee initiatives.
"To be named 'top agency' by BtoB twice in the past three
years is a considerable honor," said Carl
Anderson, CEO of Doremus. "It recognizes the caliber of work
we are doing on behalf of our clients to help them advance their
business goals."
During 2011, Doremus' award-winning campaigns were many, most
notably: A film created for Corning Incorporated called "A Day Made
of Glass." It was posted on YouTube and within weeks became "the
most watched corporate video in history." "A Day Made of Glass" has
received over 17 million views to date. A campaign for
Owens-Illinois called "Glass Is
Life" received a "Best" award from BtoB magazine for "best
integrated campaign."
"Our approach is less about advertising," Anderson continued,
"and more about being a marketing communications consultancy. It's
about the business of the brand – aligning communications against
our clients' key business objectives and helping to deliver on
those."
About Doremus (http://www.doremus.com) is a specialist in
a world of generalists. With offices in major business centers:
New York, San Francisco, London, Frankfurt and Hong
Kong, it specializes in business communications, helping
companies align their communications with their business
objectives. It does this by leveraging a unique understanding of
the complexity of their industries and audiences, and translating
that into compelling business-building solutions. Doremus is a part
of the Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).
About Diversified Agency Services - Diversified Agency
Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of
marketing communications disciplines. DAS includes over 200
companies, which operate through a combination of networks and
regional organizations, serving international and local clients
through more than 700 offices in 71 countries.
About the Omnicom Group, Inc.
(www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, interactive, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
SOURCE Doremus