EMERYVILLE, Calif.,
Sept. 12, 2019 /PRNewswire/
-- Gracenote, a Nielsen company (NYSE: NLSN), is launching a
new Video ID Distribution System enabling creators and owners of
media programming to more easily distribute their movies, TV shows,
short-form videos and other related content to global OTT services,
smart device manufacturers and cable and satellite TV
providers.
Using the Gracenote ID Distribution system, studios and networks
will be able to register their content with Gracenote's Video
Database and easily obtain connected Gracenote IDs to enable better
search and discovery in program guides, interfaces and OTT
catalogs. In addition, they can submit their own descriptive
metadata, tags and imagery which Gracenote will editorially review
and prepare for broad distribution.
The entertainment industry is in the midst of a massive growth
cycle as new services, platforms and devices crave more and more
content to compete for audiences and mindshare. As the volume of
video content grows, these services require improved descriptive
metadata and universal identifiers to ensure their catalogs are
well organized so that viewers can easily search for and find what
they want to watch.
Gracenote ID Distribution brings order to the chaos, providing
the connective tissue that makes video content searchable across
services, platforms and devices. Gracenote IDs and metadata provide
common links between TV series, seasons and episodes, as well as
related TV and movie genres, celebrities, and other descriptive
information. This promises to improve how Hollywood blockbusters, independent films and
short-form videos alike are distributed to and surfaced in pay TV
and OTT catalogs, as well as accessed by fans.
"For years, the industry has relied on Gracenote to help
organize numerous and vast catalogs of popular TV shows and
movies," said Simon Adams,
Gracenote's Chief Product Officer. "With the growing popularity of
new original programs and short-form video, our global customers
face new challenges connecting users to all the content they have
to offer. The new Gracenote ID Distribution system will help
creators and owners secure the broadest possible distribution of
their programming while providing leading VOD and OTT services a
means to easily identify and access relevant metadata for
next-generation search and discovery experiences."
Through Gracenote ID Distribution, content creators and owners
can:
- Submit movies, TV programs or short form video
content for inclusion in Gracenote's Video Database which
brings together metadata, linear schedules and VOD/OTT catalogs for
more than 85 countries.
- Receive certified Gracenote IDs at the beginning of
the content lifecycle ensuring that their offerings are not just
listed but also easily searchable across different Video services,
platforms and catalogs.
- Drive the widest possible distribution of their video
content to the world's top VOD and OTT services and smart device
manufacturers.
With major Video streaming services home to so much content, on
average around 40,000 TV episodes and movies, long-tail programming
can face "discoverability" challenges. Professionally produced
short-form videos, which delve deeper into the storylines, themes
and characters of popular TV shows, have the power to captivate
existing fans and attract new users to services. Through connected
metadata and content IDs from Gracenote, it becomes easy to display
episodes of the short-form video content alongside episodes of the
related long-form content. This enables Video services to drive
deeper engagement with viewers and provide a one-stop shop for all
related content.
Gracenote will be at IBC in Amsterdam (Hall 14, G29) from September 13 - 17 to show the global media and
entertainment marketplace its leading data and solutions.
About Gracenote
Gracenote, a Nielsen (NYSE: NLSN)
company, provides music, video and sports content and technologies
to the world's hottest entertainment products and brands. Gracenote
is the standard for music and video recognition and is supported by
the largest source of entertainment data, featuring descriptions of
more than 200 million tracks, TV listings for 85+ countries and
statistics from 4,500 sport leagues and competitions. Gracenote is
headquartered in Emeryville,
Calif. and supports customers around the globe. For more
information, visit www.gracenote.com.
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SOURCE Gracenote