NEW YORK, Oct. 13, 2020 /PRNewswire/ -- BetMGM, the
U.S.-facing brand of a joint-venture between MGM Resorts
International and GVC Holdings, has extended its partnership with
Betgenius to launch Parlay Builder, an exciting
same-game-parlay product for U.S. sports.
Offering players unmatched bet selections across NFL, NBA and
all major soccer leagues – with MLB and NHL added soon – Parlay
Builder will be the most sophisticated, wide-ranging
same-game-parlay product in the U.S. market.
BetMGM players can now instantly build, customize and bet
selections within the same game from a choice of over 400
bet-types, including team and player props.
The product is powered by BetBuilder, a service developed by
Betgenius and sportsbook software provider Sportcast which
automates the entire back-end process while allowing sportsbooks to
configure each bet type and to fully customize the UX.
Matt Prevost, CMO at BetMGM,
said: "Parlay Builder gives our pre-game betting offering another
dimension; it's engaging, easy-to-use and extensive, therefore
appealing to serious and recreational bettors alike. We've
witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in
Matt Stephenson, Global
Partnerships Director at Betgenius, said: "BetBuilder has been a
runaway success for many of our partners in Europe and the product keeps getting better
and better. With a focus on U.S. sports and the deepest range of
bet options, Parlay Builder gives BetMGM a real
differentiator – both from a product and marketing
Chief Communications Officer
+1 (202) 766-4430
Elisa Richardson, Head of PR
About Genius Sports:
Genius sports is the official
data, technology and commercial partner that powers the global
ecosystem connecting sports, betting and media. We are a global
leader in digital sports content, technology and integrity
services. Our technology is used in over 150 countries worldwide,
empowering sports to capture, manage and distribute their live data
and video, driving their digital transformation and enhancing their
relationships with fans.
Headquartered in London, we are
the trusted partner to over 500 sports organisations globally,
including many of the world's largest leagues and federations such
as the NBA, Premier League, FIBA, NCAA and PGA TOUR.
Genius Sports are uniquely placed thorough cutting-edge
technology, scale and global reach to support our partners. We are
more than just a technology company, we build long-term
relationships with sports at all levels, helping them to control
and maximise the value of their content while providing technical
expertise and round-the-clock support.
BetMGM is a market leading sports betting
and gaming platform by BetMGM LLC, the joint venture between MGM
Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC).
Based in New Jersey, the company
was established in July 2018 to
create a world-class sports betting and online gaming platform in
the United States, in order to
take advantage of the new opportunities created by the U.S. Supreme
Court's decision to overturn the U.S. federal Professional and
Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed,
state-of-the-art proprietary technology platform, BetMGM offers
sports betting and online gaming via market leading brands
including BetMGM and partypoker. The company has exclusive access
to MGM's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. For more
information visit www.roardigital.com.
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SOURCE Genius Sports