MONROE, Mich., May 14, 2020 /PRNewswire/ -- La-Z-Boy, one
of the most recognized brands in the furniture industry, is
launching a new campaign called "One Million Thanks" that honors
the sacrifices of frontline healthcare workers throughout the
COVID-19 pandemic. With support from brand ambassador Kristen Bell, La-Z-Boy is rallying the
collective creativity of the internet community to create one
million different ways to say "thank you" to healthcare
workers. By tagging pictures and videos with #OneMillionThanks, the
campaign aims to create an overwhelming online show of support for
healthcare workers.
"People at home are passing their time and spreading joy in
unique and creative ways," said Eli
Winkler, La-Z-Boy Chief Marketing Officer.
"They're creating music videos, learning to bake, taking their
kids on virtual vacations; and they're sharing it all online for us
to enjoy. We want to unite all that creativity floating around
social media channels to collectively say 'thank you' to healthcare
workers."
For over 90 years, La-Z-Boy has provided comfort to families
when it's needed most. Throughout the COVID-19 pandemic, one
special group of healthcare workers – nurses – have set aside their
own well-being for the safety and care of others each day. To make
life a bit more comfortable, La-Z-Boy is donating $1 million worth of furniture directly to nurses
working on the frontlines of the COVID-19 pandemic. Nurses will be
selected from regions that have been disproportionately impacted by
COVID-19 and will be invited by La-Z-Boy to receive a free sofa,
chair or recliner.
"Nurses on the frontlines of the COVID-19 pandemic have risked
an incredible amount on our behalf and deserve our thanks and
appreciation," said Kurt Darrow,
Chairman, President and Chief Executive Officer of La-Z-Boy. "We
hope that La-Z-Boy can help create an environment that provides
physical and emotional comfort at the end of the day. This is our
way of saying 'thank you' the way we know best."
The "One Million Thanks" campaign launches today and features an
array of content developed with the goal of motivating people to
show their thanks.
View the new ad for the La-Z-Boy "One Million Thanks"
campaign.
About La-Z-Boy
Headquartered in Monroe, Mich., La-Z-Boy has been producing
some of the world's most comfortable furniture for over 90 years.
The company manufactures a full line of comfortable products for
the living room and family room, including the company's
world-famous recliners, reclining sofas and love seats, sleep
sofas, modular furniture and leather upholstery, as well as
stationary sofas, love seats and chairs. It is a division of
La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading
residential furniture producers, marketing furniture for every room
of the home. "Live Life
Comfortably.®"
Related Links
Visit
la-z-boy.com/content/one-million-thanks
Like La-Z-Boy on Facebook
Follow La-Z-Boy on Instagram
Follow La-Z-Boy on Twitter
Follow La-Z-Boy on Pinterest
Subscribe to La-Z-Boy on YouTube
Media Contact:
Alicia
Springer
603-793-3803
aspringer@hunterpr.com
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SOURCE La-Z-Boy