Inspired by the brand's iconic snack and the
magic of summertime sleepovers, this delicious dreamland takes you
inside the world of Rice Krispies Treats to make you feel like
a kid again
CHICAGO, Aug. 12,
2024 /PRNewswire/ -- This time of year is synonymous
with getting back to routine and going back to school, but not for
Rice Krispies Treats®. The brand is challenging families and
fans to ditch the fall dread and get away for one more sweet summer
vacation where you can live like a kid again—literally—at this
one-of-a-kind destination: The Re-Treat Suite by Rice Krispies
Treats®.
Located in the newly renovated Red Jacket Beach Resort on
seaside Cape Cod, Massachusetts,
the Re-Treat Suite is an immersive takeover of a charming suite
inspired by our classic snack and the nostalgia of summertime
sleepovers, bringing fans inside the delicious world of Rice
Krispies Treats.
The best part? This dream-like suite can be reserved at no cost
to families and fans – all you have to do is pack up your crew,
head to the Cape and let the core memory-making begin.
THIS SUITE IS SO SWEET
Designed for all-night fun and making memories that last a
lifetime, guests will experience their favorite snack like never
before. Wake up with ocean views from a giant Rice Krispies
Treats bed. Ride down the slide from the top bunk of the
double-stacked Treat bunkbeds. Build a massive marshmallow-y pillow
fort. Create a new flavor of Rice Krispies Treats at the in-room
Treat Yourself bar. Host a throwback movie marathon on a giant
projector and marshmallow beanbags. Taste every flavor of Rice
Krispies Treats in our super-stocked snack cabinets, including all
our fan-favorites: Original, Chocolate, Strawberry, Chocolatey Chip
Cookie Dough, Rainbow, Chocolatey Peanut Butter and more!
"At a time when families are packing their bags for
back-to-school and early bedtime, we're packing our bags for the
Re-Treat Suite and this family-loved beach destination," said
Danielle Rappoport, Brand Director
for Rice Krispies Treats. "We know that our iconic snack has the
power to give our fans that wonderful sense of carefree fun. We
hope the Re-Treat Suite gives guests an excuse to enjoy one more
magical vacation with their loved ones before the sun sets on
summer."
What better place to enjoy an everlasting summer than
Cape Cod – and at Red Jacket Beach
Resort, a must-visit for travelers for generations? Beloved for its
coastal charm and endless family-friendly activities, the Cape is
the perfect August getaway for fans seeking a quintessential
summertime adventure and the Red Jacket Beach Resort is no
exception. Part of a multi-property resort group set upon a nearly
one-mile stretch of beach along the Atlantic, the recently
reimagined mid-Cape landmark delights with its all-new look and
feel, featuring multiple pools, tennis and pickleball courts,
kid-centric activities, bike rentals and more, ensuring families
will have endless fun to explore when they step outside of the
Re-Treat Suite by Rice Krispies Treats.
HOW TO BOOK YOUR UNFORGETTABLE STAY
Families and fans can request to book one of five different
two-night, three-day stays at the Re-Treat Suite by Rice
Krispies Treats now throughout the month of August by visiting
RiceKrispiesTreatsReTreat.com – all for the joyful cost of
$0. And yes, you can bring the whole
crew, as the Suite accommodates up to six guests in one queen bed,
one set of twin bunk beds, and two rollaway beds.
Set your alarms! Bookings will be awarded to a limited number of
fans on a first-come, first-served basis and will open on a rolling
basis starting Monday, August 12* at
12PM EST. The stays will be available
for booking as follows:
- Monday, August 12 at 12pm ET: August
16-18 open for booking
- Wednesday, August 14 at
12pm ET: August 20-22 open for booking
- Friday, August 16 at 12pm ET: August
23-25 open for booking
- Monday, August 19 at 12pm ET: August
27-29 open for booking
- Friday, August 23 at 12pm ET: August
30-September 1 open for booking
Looking for ways to extend the summer magic or create your own
Rice Krispies Treats-infused sleepover at home? Follow
@RiceKrispiesTreats on TikTok, @RiceKrispiesTreatsUS on
Instagram, or find us on your favorite social media platform
for more fun ways to celebrate all month long.
*The five 2-night stays are not a contest. Stays will be
awarded on a first-come, first-served basis. Guests will be
responsible for their own travel to and from the Re-Treat Suite by
Rice Krispies Treats. Visit
RiceKrispiesTreatsReTreat.com for full
details.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking,
international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's® Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®, Special
K®, Coco Pops®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Red Jacket Resorts
Located on the Yarmouth shores
of Cape Cod, the Red Jacket
Resorts collection offers five spectacular resorts that cater to
families, couples, private groups, and weddings alike. Spanning
across the shores of Mid Cape, the EOS Hospitality-owned properties
include Red Jacket Beach Resort, Blue Water Resort, Riviera Beach
Resort, Green Harbor Resort and Blue Rock Resort. The collection of
hotels that has welcomed guests for over 50 years feature
family-friendly accommodations, amenities and more with private
beaches, indoor/outdoor pools, summer programming, water
activities, Kids Clubs, a rejuvenation spa, and one overlooking a
championship par 3 golf course. With an ideal proximity to the
charming towns of Cape Cod, guests
have easy access to nearby shops, walking and biking trails,
boating excursions, and more to explore the popular summertime and
beyond destination.
Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Melissa Arevalo
(212) 445-8272
MArevalo@webershandwick.com
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SOURCE Kellanova