Club Crisps flavored with Mike's Hot Honey
bring the heat for a next-level snacking experience, available for
a limited time starting in May
CHICAGO, May 7, 2024
/PRNewswire/ -- Sweet and spicy snacking is having a moment:
'Swicy' conversation among snackers and on food menus has increased
by 38% in the past year1. Leaning in on this buzzing
duo, Club® Crisps and Mike's Hot Honey® are giving fans
the collab of their dreams. Introducing Club® Crisps flavored
with Mike's Hot Honey®, a new, limited-edition snack
with a buttery, crispy twist.
Club Crisps first-ever brand collaboration comes in partnership
with America's Original and #1 Hot Honey brand2 to
bring a craveable snack that has it all. With a light, buttery
base, each crisp is flavored with Mike's Hot Honey's signature
sweet-heat combo of 100% pure honey infused with chili peppers.
Every bite delivers the perfect balance of honey and heat for the
spicy-curious with lingering buttery notes, melting in your mouth
and leaving you craving that next crisp.
"We're always eager to learn what our fans' new flavor
obsessions are so that we can create a fun and unique snacking
experience," said Carrie Foose,
director of brand marketing for Kellanova Crackers. "Working with
Mike's Hot Honey to create this sweet and spicy new crisp for the
ever-growing spicy snacker segment is an exciting first-of-its-kind
innovation for Club Crisps and for the entire Club portfolio. We
can't wait to work with the Mike's Hot Honey team to bring fans
just what they've been waiting for with this limited-time
innovation sure to deliciously spice up you and your club's
snacking game."
Club Crisps flavored with Mike's Hot Honey joins the
existing Club Crisps lineup of four delightfully munchable
flavors: Sea Salt, Ranch, Sour Cream & Onion and Sweet &
Salty, along with the full Club Crackers portfolio that has
something for everyone. This sweet-heat collab comes on the heels
of the first Club Crackers portfolio brand collab last summer
with JaM Cellars: Butter Chardonnay-infused Club Minis.
"We couldn't think of a better way to bring our first
cracker-brand collaboration to life with the iconic, buttery crisps
of Club," said Mike Kurtz, founder
of Mike's Hot Honey. "We hope Club and Mike's Hot Honey fans enjoy
relaxing and snacking on these buttery Club Crisps infused with our
distinctive sweet-heat for a unique and delicious way to satisfy
their cravings."
Club Crisps flavored with Mike's Hot Honey will be
available for a limited time at retailers nationwide starting in
May for an SRP of $3.99 per 7.1-ounce
bag. Visit ClubCrackers.com to find the new flavor at a store
near you and follow @ClubCrackersUS and @MikesHotHoney on your
favorite social media platforms to keep up with the latest fun and
flavor news.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Mike's Hot Honey
Mike's Hot Honey is
America's leading brand of hot honey and has been elevating
everyday eating experiences since 2010, when its first drizzle on a
pizza at Paulie Gee's in Brooklyn
sparked a word-of-mouth sensation and created a new category of
pizza topping. By popular demand, Mike started selling his
small-batch, hand-labeled hot honey bottles to visitors of the
pizzeria, as well as other local restaurants and businesses. Today,
Mike's Hot Honey, with the same original recipe, can be found in
thousands of restaurants and retailers across the country. Using
only 100% pure honey infused with real chili peppers, Mike's Hot
Honey's one-two flavor punch of sweetness then heat makes any dish
more dynamic, from the original pairing on pepperoni pizza to
chicken, cheese and charcuterie, ice cream, cocktails, and so much
more. Mike's Hot Honey empowers chefs and eaters everywhere to
customize, create, and share extraordinary meals. Happy
drizzling!
1 (Datassentials, 2023) and (Mintel, 2024)
2 https://mikeshothoney.com/pages/about-us
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SOURCE Kellanova