Roundbox Inc. Announces Expanded Product Offering Within Harris(R) MP(TM) Platform for Mobile DTV Broadcasters at 2010 NAB Show
April 11 2010 - 8:51AM
Marketwired
(NAB) -- Roundbox, Inc., the global leader in
mobile broadcast software, today announced it has expanded its
exclusive OEM agreement with Harris Corporation (NYSE: HRS), an
international communications and information technology company, to
include a broad range of new Mobile DTV capabilities for
broadcasters deploying ATSC M/H. The current joint offering, which
is commercially deployed at over 50 broadcast stations, couples the
Roundbox Server and the Harris® MPH™ ATSC Mobile DTV system and is
the market-leading end-to-end product broadcasters choose when
upgrading their networks to support Mobile DTV. These new feature
enhancement packages enable broadcasters to deliver new, web-like,
on-demand data services to their audiences alongside Mobile DTV
video channels, such as interactivity for live TV and innovative
Mobile DTV Widgets.
At the heart of the new feature packages is the Roundbox Server,
which delivers broadcasters the core, standards-mandated
functionality for Mobile DTV including program signaling and
announcement. These features are necessary building blocks for
receivers to be able to tune and render mobile DTV video as well as
display rich program guidance data for consumers. The Server
provides a future-proof upgrade path and can be easily deployed
within existing production environments while laying the groundwork
for a rich set of higher value mobile data services.
Roundbox and Harris have developed a unique proprietary
interface between the Roundbox Server and the Harris Synchrony™ MNA
that ensures the presence of signaling and ESG data even if there
are network interruptions between the platforms. This makes it
reliable and easy to support remote located mobile transmission
points.
"As an early partner in the development of Mobile DTV, Harris
has integrated the Roundbox Server as a core element of our head
end solution for ATSC Mobile DTV broadcasters," said Jay Adrick,
vice president of broadcast technology, Harris Broadcast
Communications. "As one of the primary authors of the ATSC's Mobile
DTV specification, Roundbox is committed to the long-term evolution
of the ATSC Mobile DTV market by providing the richest software
products available and a clear upgrade path for broadcasters."
Some of the new package offerings and enhanced functionality
include: Signaling
- Provides essential codec and stream information needed to tune
to a channel and play audio and video
- Transmits core program metadata including channel numbers, call
signs and current program title
Announcement
- Rich service guide generation, including channel icons and
expanded descriptions for current and future programs
- Management of ESG delivery sessions, bitrate and time
partitioning
- Program data ingest modules supporting popular listings
providers including TitanTV®, Tribune Media Services, and Rovi® (TV
Guide®)
Interactivity
- Integrated, guide-based interactive services for live TV, such
as ad banners, polling, and voting
- Signaling and service guide support for a variety of future
services including those based on the OMA Rich Media Environment
(RME)
Datacasting & Widgets
- A comprehensive suite of Non-Real Time (NRT) datacasting
services including emergency alerts, RSS feeds and Push
Video-on-Demand (VOD)
Digital Signage
- Extends the reach of the Harris Digital Out-of-Home offer by
enabling coordinated ATSC-MDTV delivery of signage content and live
video to mobile electronic signs across a metropolitan area
Test Client
- Mobile DTV receiver demonstration and analysis system, suitable
for both business- and engineering-focused activities
Service Protection
- Support for signaling of protected services and key
streams
- Integration with content management and commerce systems to
provide purchase and subscription information in the ESG
One of the most important upgraded features in the Roundbox
Server supports Non-Real Time (NRT) services / Mobile DTV Widgets,
which are compatible with the ATSC's Non-Real Time Content Services
standard. Widgets leverage ATSC-M/H's IP-based architecture to
provide broadcasters a powerful, flexible system for distributing a
variety of ad-supported file and data content over Mobile DTV. The
result is a new, revenue-generating service for broadcasters, which
integrates the best of the Web, mobile, and broadcast technologies.
The Roundbox and Harris Digital Out-of-Home offer demonstrates the
industry's first commercial deployment of Non-Real Time Datacasting
and Widgets.
"Through our solid deployment experience, we have been able to
develop unique service packages that specifically address the
challenges faced by broadcasters," said Peter Mataga, chief
technology officer at Roundbox. "As the mobile DTV market evolves
and expands to new devices, form factors, and delivers new services
which go beyond TV, Roundbox has the resources and focus to be a
long-term partner for broadcasters."
About Roundbox Roundbox is the leading
provider of mobile broadcast software for broadcasters, mobile
operators, and device manufacturers. Roundbox's award-winning
product suite empowers its customers to deliver innovative mobile
broadcast applications, enabling them to increase revenue, enhance
competitive differentiation, and improve the user experience. For
more information, visit www.roundbox.com.
About Harris Corporation Harris is an
international communications and information technology company
serving government and commercial markets in more than 150
countries. Headquartered in Melbourne, Florida, the company has
approximately $5 billion of annual revenue and more than 15,000
employees -- including nearly 7,000 engineers and scientists.
Harris is dedicated to developing best-in-class assured
communications® products, systems, and services. Additional
information about Harris Corporation is available at
www.harris.com.
Roundbox Inc. is a registered trademark in the United States.
All other brands and product names are trademarks and/or registered
trademarks of their respective owners.
Roundbox Contact: Deb Disbrow +1 973.210.8620
deb@roundbox.com
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