RICHMOND, Va., May 31, 2018 /PRNewswire/ -- Against a cinematic
backdrop of soothing imagery in motion, Genworth's newly launched
website, genworth.com, provides families a place where they can
find empathy, insights and resources – as well as some
technological wizardry -- to help them navigate the financial
challenges of growing older.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8249951-genworth-website-aging-long-term-care-financial-challenges/
"In shifting away from the look and feel of a traditional
insurance company website, our goal was to create a refreshingly
different, contemporary website that reflected consumers' desire
for information about the impact of aging on their health, families
and finances, as well our passion for helping people age on their
own terms," said Janice Luvera, vice
president of Marketing at Genworth.
The site was designed by Applied Minds, creators of Genworth's
futuristic R70i Aging Experience, which recreated on the website
many of the same physical effects of aging simulated by the Aging
Experience suit. As a result, visitors to the site can experience
and better appreciate many of the visual, auditory and mobility
impairments that can jeopardize a person's ability to care for
themselves as they age.
The impairment simulations are part of a new "Aging & You"
section, the heart of the redesigned website. There, visitors will
find:
- Videos of real families sharing their caregiving
experiences
- Resources related to the family dynamics of caregiving, such as
how to approach parents or a spouse about planning for long term
care
- Descriptions of various care setting options
- Information about public and private sources of funding for
long term care.
The "Aging & You" section is also home to Genworth's
flagship Cost of Care Survey interactive tool, which during the
past 15 years has become the go-to resource for families planning
ahead for long term care. The tool allows visitors to compare
costs across different care settings and even among different
cities, as well as project the cost of care into the
future.
The content for the new web site was based entirely on user
experience research to understand what consumers wanted from a web
site devoted to planning for long term care.
"The result is an engaging, informative, entertaining website
that provides a source of rich content, gained through our more
than 40 years of long term care experience, and presented with the
same empathy and compassion with which our more than 2,000
employees help families choose and access the right caregiving
solution," Luvera said. "We understand the challenges
caregivers face because we ourselves are caregivers; we are the
people we serve."
About Genworth Financial
Genworth Financial, Inc.
(NYSE: GNW) is a Fortune 500 insurance holding company committed to
helping families achieve the dream of homeownership and address the
financial challenges of aging through its leadership positions in
mortgage insurance and long term care insurance. Headquartered
in Richmond, Virginia, Genworth
traces its roots back to 1871 and became a public company in
2004. For more information, visit genworth.com.
From time to time, Genworth releases important information via
postings on its corporate website. Accordingly, investors and other
interested parties are encouraged to enroll to receive automatic
email alerts and Really Simple Syndication (RSS) feeds regarding
new postings. Enrollment information is found under the "Investors"
section of genworth.com. From time to time, Genworth's
publicly traded subsidiaries, Genworth MI Canada Inc. and Genworth
Mortgage Insurance Australia Limited, separately release financial
and other information about their operations. This information can
be found at http://genworth.ca and
http://www.genworth.com.au.
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SOURCE Genworth Financial, Inc.