More than 100,000 shoes have been given away
since program's inception
NASHVILLE, Tenn., Dec. 12,
2022 /PRNewswire/ -- Christmas came early last Friday
for nearly 350 Park Avenue Elementary students when Nashville-based Genesco Inc. brought its
Cold Feet, Warm Shoes signature community shoe fitting to
the school and spread a little holiday cheer. As part of the
event, more than 225 employee volunteers set up a mock shoe store
and fit students with new shoes, socks and hats along with a few
other surprises, including Tennessee Titans cheerleaders and the
team's mascot, T-Rac.
Since 1989, Cold Feet, Warm Shoes recreates a real-life,
in-store experience, complete with a mock shoe store and customized
shoe fitting where employee volunteers measure each student's foot
and fit them with a brand-new pair of shoes. Students were
empowered with a choice of shoes coordinated through its Journeys
and Journeys Kidz stores. Genesco volunteers roll out the red
carpet for each child so they have the same service and respect
they would receive at any of Genesco's 1,400 Journeys, Journeys
Kidz, Johnston & Murphy or Schuh retail locations.
After a two-year pandemic pause, Genesco employees eagerly
prepared for this year's signature event with hundreds of employees
volunteering in roles ranging from product planning, stockroom
coordination, logistics, and day of "boots on the ground" support.
Employees volunteer from all areas of the company from senior
management to divisional teams including its Journeys, Journeys
Kidz, Johnston & Murphy and Genesco Licensed Brands
divisions.
"The event was filled with pure joy. The children light up with
excitement and big smiles while being fitted with their new shoes
and they look great. We hope the children are standing a little
taller and feeling a little more confident coming away from the
fitting," said Mimi Vaughn, Genesco
Board Chair, President and CEO. "We are nearly a 100-year-old
footwear focused company. Giving back to the community is important
to us, especially through our signature Cold Feet, Warm
Shoes program. We had 225 volunteers come together who are
compassionate and committed to giving back in a way that makes
sense to our business and the community."
During the shoe fitting, the Nashville students were able to meet and walk
the red carpet with Tennessee Titans cheerleaders and the Titans
team mascot, T-Rac. Students also received a healthy snack.
In addition to the fitting, Genesco donated an extra 100 pairs of
shoes to the school's resource closet.
About Genesco Inc.
Genesco Inc. (NYSE:GCO), a Nashville-based specialty retailer and branded
company, sells footwear and accessories in more than 1,400 retail
stores throughout the U.S., Canada, the United
Kingdom and the Republic of
Ireland, principally under the names Journeys, Journeys
Kidz, Little Burgundy, Schuh, Schuh Kids, Johnston & Murphy,
and on internet websites www.journeys.com, www.journeyskidz.com,
www.journeys.ca, www.littleburgundyshoes.com, www.schuh.co.uk,
www.schuh.ie, www.schuh.eu, www.johnstonmurphy.com,
www.johnstonmurphy.ca, www.nashvilleshoewarehouse.com, and
www.dockersshoes.com. In addition, Genesco sells footwear at
wholesale under its Johnston & Murphy brand, the licensed
Levi's brand, the licensed Dockers brand, the licensed Bass brand,
and other brands. Genesco is committed to progress in its
diversity, equity and inclusion efforts, and the Company's
environmental, social and governance stewardship. For more
information on Genesco and its operating divisions, please visit
www.genesco.com.
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SOURCE Genesco Inc.