Pillsbury Unveils Transitional Home for Military Family in Dallas-Fort Worth
November 08 2021 - 8:00AM
Business Wire
The iconic brand joins forces with Operation
Homefront to donate a rent-free home that offers a path to success
for military families
In partnership with national nonprofit, Operation Homefront,
Pillsbury welcomed its inaugural military family into a recently
constructed transitional home for veterans, ensuring the family can
spend Thanksgiving in their new home. This is the first of three
transitional homes for veterans that Pillsbury has pledged in the
Dallas-Fort Worth metro area and is the second home the brand has
donated through Operation Homefront since 2020. Each home will
enable Operation Homefront to provide rent-free housing to multiple
military families over the next 15-20 years as they transition back
to civilian life.
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Military Veteran, Max Best, with family
outside new Dallas-Fort Worth transitional home donated by
Pillsbury and Operation Homefront. (Photo: Business Wire)
Dallas-native and Navy Veteran, Max Best, his wife and his two
young children are the first occupants of the transitional home in
the Newberry Point community of the Dallas-Fort Worth metro. Best,
a Petty Officer Second Class in the U.S. Navy, served in the
military for six years, including a 2019 deployment to South Asia.
Best and his family decided it was time to end his service with the
military when his wife became pregnant with their son and the
14-to-16-hour days required from his master-at-arms duties were no
longer feasible for the family. While living in the transitional
home, the Best family’s goal is to improve their credit, save money
and work to become homeowners themselves.
“Pillsbury believes what matters most is made at home and every
family deserves a space to share moments together. To put that
belief into action, we are continuing our support of Operation
Homefront in local communities,” said Tiffany Seelen, Senior
Manager, Brand Experience, Pillsbury. “We are so thrilled to have
welcomed home the Best Family ahead of Veteran’s Day and can’t wait
to continue our efforts in the Dallas-Fort Worth area.”
Operation Homefront’s Transitional Housing Programs have
provided more than 600 military families with rent-free homes,
which offer pivotal support to military families as they return to
civilian life, become financially stable and prepare for their
future, so they can save for homes of their own. Operation
Homefront also offers financial counseling, equipping military
families, like the Best Family, with the tools they need for
success.
“We are thrilled to have the Best family become the newest
members in our highly-regarded Transitional Homes for Veterans
program,” said Brig. Gen. (ret.) John I. Pray Jr., President and
CEO of Operation Homefront. “Our amazing partners at Pillsbury
share our unwavering commitment to building strong, stable and
secure military families and this beautiful new home they sponsored
in the Dallas-Ft Worth area will not only help the Best family have
the opportunity to thrive in this wonderful community but will also
help many other deserving military families over the coming years
as well."
For more information about Pillsbury, visit Pillsbury.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit
organization whose mission is to build strong, stable, and secure
military families so that they can thrive – not simply struggle to
get by – in the communities they have worked so hard to protect.
Recognized for superior performance by leading independent charity
oversight groups, 90 percent of Operation Homefront expenditures go
directly to programs that support tens of thousands of military
families each year. Operation Homefront provides critical financial
assistance, transitional and permanent housing, and family support
services to prevent short-term needs from turning into chronic,
long-term struggles. Thanks to the generosity of our donors and the
support from thousands of volunteers, Operation Homefront proudly
serves America’s military families. For more information, visit
OperationHomefront.org.
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Binoli Dua, binoli.dua@genmills.com
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