Betty Crocker Celebrates 100th Birthday by Giving Fans a Chance to Have their Recipe on a Custom Box for the First Time Ever
October 21 2021 - 6:31AM
Business Wire
Betty Crocker brings to life the stories and
recipes of home bakers and culinary enthusiasts for centennial
celebration
Betty Crocker, the American icon who has brought joy to
celebrations big and small is celebrating her centennial birthday!
From sharing cost-cutting cooking tips during the Great Depression
and World War II to revolutionizing baking and cooking solutions,
Betty Crocker remains a proven pantry staple to this day, with
nearly half of all American households purchasing a Betty Crocker
baking mix in the last year. Betty has developed a diverse and
creative following of home bakers and culinary enthusiasts who look
to her for inspiration.
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Betty Crocker is celebrating her 100th
Birthday by giving fans a chance to bring their stories and recipes
to life – on their own custom Betty Crocker box for the first time
in the brand’s history. (Photo: Business Wire)
To celebrate this community, Betty Crocker will give fans a
chance to bring their stories and recipes to life – on their own
custom Betty Crocker box for the first time in the brand’s history
through the #CallMeBettyCrocker recipe contest.
Starting today through December 31, 2021, culinary enthusiasts,
home bakers or even those who are newer to the kitchen but have a
tried-and-true baking recipe, can go to www.callmebettycrocker.com
and submit a recipe – which must include at least one eligible
Betty Crocker product. Entrants must share the story behind the
recipe and how it is used in celebrations, for the chance to win
their own custom Betty Crocker box or a Betty Crocker prize pack
filled with goodies like plateware, including the iconic red spoon,
apparel, free Betty Crocker cookie and cake mixes and more.
In 1921, General Mills’ Gold Medal flour created the Betty
Crocker personality to answer consumer inquiries on baking. As
consumer demand for baking information grew, so did Betty’s
popularity through the decades. According to Fortune magazine’s
April 1945 issue, Betty was the second best-known woman in America,
following First Lady Eleanor Roosevelt.
Throughout the last century, Betty Crocker has helped home
bakers through challenging times. During the Great Depression,
Betty Crocker created free booklets that included cost-cutting
solutions for cooking. In 1945, at the request of the U.S. Office
of War Information, Betty Crocker was the personality behind a
radio program called “Our Nation’s Rations” to help home bakers
make the most of rationed foods during WWII. The brand continued to
innovate and demonstrate its commitment to inclusivity in 1956 when
Betty Crocker introduced “Talking Recipes”, featuring records with
voice instructions for recipes developed for blind bakers and cooks
before many could read braille.
To this day, Betty Crocker continues to provide baking and
cooking guidance to Americans with a dedicated feature on the Betty
Crocker website aptly titled, “Ask Betty!” where anyone can submit
their baking or cooking questions.
“Throughout the last century, Betty Crocker has been a constant
source of knowledge and inspiration for home bakers everywhere. We
want to celebrate those who have been inspired by Betty and
encourage them to share and take pride in their recipes,” said
Maria Jaramillo, Business Unit Director for Mexican & Baking.
“Betty Crocker is a name synonymous with culinary expertise and on
social media alone, there have been over 22,000 posts that use the
hashtag #CallMeBettyCrocker. It only makes sense to celebrate this
community by creating a contest that promotes their creativity and
recognizes their affinity for our brand.”
The #CallMeBettyCrocker recipe and story submissions will be
judged on creativity, connection to the contest theme of traditions
and celebrations, and visual appeal.
In January 2022, winners will be selected and notified. Betty
Crocker #CallMeBettyCrocker recipe grand prize winners will receive
their own custom Betty Crocker packaging that celebrates the
brand’s rich 100-year legacy and features their recipe, and second
place winners will receive a Betty Crocker prize pack.
ABOUT GENERAL MILLS
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
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Media Contacts: Binoli Dua binoli.dua@genmills.com
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