Cheerios Remakes Iconic 1999 Holiday Ad to Spotlight the Importance of Connecting With Loved Ones This Holiday Season
December 18 2020 - 8:00AM
Business Wire
Stemming from consumer excitement and engagement on TikTok,
Cheerios has remade an iconic holiday ad that originally aired in
1999. The ad acknowledges that while this year’s holiday season
will be different, it is more important than ever to connect with
your loved ones.
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the full release here:
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Cheerios Remakes Iconic 1999 Holiday Ad
to Spotlight the Importance of Connecting with Loved Ones this
Holiday Season. (Photo: Business Wire)
In the original ad, a grandma is seen in the kitchen sharing a
story with her granddaughter that while the family may be spread
all over the country, nothing was going to stop this grandma from
spending time with her grandchild on Christmas. In the updated ad,
the original grandma, and original now grown-up granddaughter,
still connect on Christmas morning but in a very 2020 way.
The idea to recreate this ad was started on TikTok with a post
in late November that referenced the 1999 ad. After seeing all the
heart-felt responses, the Cheerios team knew it had to recreate
this treasured ad despite the tight timeframe before Christmas.
“Our team was up for the challenge after we saw all the
emotional comments from people who watched and remembered the 1999
ad,” said Kathy Dixon, senior brand experience manager for
Cheerios. “We wanted to make it happen for our fans - especially
since many Americans will be postponing or modifying their holiday
plans to connect with friends and families in order to protect the
health of their loved ones this year.”
The team shot each of the actors separately, following COVID-19
safety guidelines.
To see the original ad from 1999 and the new ad just released,
visit the Taste of General Mills Blog.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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General Mills Media Contact: Mike Siemienas 763-764-6364
Media.Line@genmills.com
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