Old Navy Delivers Kindness on #GivingTuesday With $1 Million Donation to Boys & Girls Clubs & Partnership With Netflix Holida...
December 03 2019 - 9:01AM
Business Wire
Klaus-Themed Post Offices Encourage Shoppers to
Spread Joy to Neighbors and Loved Ones
This #GivingTuesday, Old Navy is sparking merry with a $1
million donation to Boys & Girls Clubs and a campaign to
deliver kindness with the Netflix Holiday Film “Klaus.”
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Old Navy Delivers Kindness on
#GivingTuesday with $1 Million Donation to Boys & Girls Clubs
and Partnership with Netflix Holiday Film “Klaus” (Photo: Business
Wire)
Cozy Socks Donation For the third consecutive year, Old
Navy is donating $1 million to Boys & Girls Clubs, the result
of another successful Black Friday trigger donation campaign. Old
Navy’s fan-favorite ‘Shock of a Dolla’ sale offered customers the
opportunity to get cozy while giving back during the extended
two-day promotion. For every pair of $1 Cozy Socks purchased in
stores and online on Thanksgiving and Black Friday, Old Navy
pledged to donate $1 to Boys & Girls Clubs, up to $1
million.
Customers responded with enthusiasm to gifting with purpose,
enabling Old Navy to easily meet its $1 million donation goal,1
bringing the program’s three-year total to $3 million. Over 5
million pairs of Cozy Socks were purchased in Old Navy stores and
online on Thanksgiving Day and Black Friday, enough to cover the
distance from the retailer’s headquarters in San Francisco to their
flagship store in Mexico City, Mexico2.
The donation will fund the expansion of a career development
program for Boys & Girls Club youth, offering job coaching,
mentorship and first jobs at Old Navy stores. Through its cause
platform ONward!, Old Navy is committed to taking the next
generation to the next level, and has long supported Boys &
Girls Clubs to turn learners into leaders. Learn more about Old
Navy’s cause work at Oldnavy.com/ONward.
Old Navy x “Klaus” Launching on Giving Tuesday, Dec. 3,
Old Navy stores will host holiday post office stations inspired by
the Netflix film “Klaus.” Just as the film’s Postman Jesper brings
joy to the feuding town of Smeerensberg through letter writing, Old
Navy is enabling customers to deliver kindness through Klaus-themed
postcards.
Based on the insight that only 31% of Americans know their
neighbors3, the retailer is encouraging customers to send holiday
wishes to their neighbors in addition to loved ones. Old Navy will
cover the postage for letters written in store, and the brand has
also created a digital postcard that puts the user in a
Klaus-themed selfie. Select flagship stores including New York City
(Times Square and Herald Square), San Francisco (Market Street),
Chicago (State Street) and Toronto (Eaton Centre) will feature
larger shop-in-shops post offices with complimentary gift-wrapping
materials.
Old Navy is offering multiple touchpoints to experience Klaus
throughout the holiday season including exclusive product and an
augmented reality activation. The product capsule includes
character Cozy Socks and Jingle Jammies available in stores and on
OldNavy.com. The AR experience is available in all stores through a
scannable QR code, transporting customers into Klaus’s toy
workshop. Learn more at Oldnavy.me/Klaus.
About Old Navy Old Navy is a
global apparel and accessories brand that makes current American
essentials accessible to every family. Originated in 1994, the
brand celebrates the democracy of style through on-trend, playfully
optimistic, affordable and high-quality products. A division of San
Francisco-based Gap Inc. (NYSE:GPS), Old Navy brings a fun,
energizing shopping environment to its customers in more than 1,100
stores around the world. For more information, please visit
www.oldnavy.com.
1 Funds will be delivered proportionally between Boys &
Girls Clubs of America (“BGCA”) and Boys & Girls Clubs of
Canada (“BGCC”) based on the respective sales in the US and Canada.
2
https://www.timeanddate.com/worldclock/distanceresult.html?p1=224&p2=155
3
https://www.pewsocialtrends.org/2018/05/22/what-unites-and-divides-urban-suburban-and-rural-communities/psd_05-22-18_community-type-00-13/
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version on businesswire.com: https://www.businesswire.com/news/home/20191203005293/en/
Media: Alison Brod Marketing + Communications Taylor
Frazier taylorf@alisonbrodmc.com 212-230-1800
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