AUBURN HILLS, Mich.,
July 22, 2020 /PRNewswire/ --
- APEAL mass-market results echo 2019 when Ram ranked first,
followed by Dodge
- Dodge Challenger first in popular Midsize Sporty Car
category
- Ram 1500 captures top spot in competitive Large Light-duty
Pickup segment
- Dodge Durango, Dodge Charger, Chrysler Pacifica make
podium
Dodge and Ram rank No. 1 and No. 2, respectively, in the 2020
J.D. Power Automotive Performance Execution and Layout (APEAL)
Study™, reversing last year's finish order among mass-market
brands.
The Dodge result is historic because it marks the first time a
domestic brand has earned top spots in the APEAL Study and J.D.
Power's Initial Quality Study (IQS), in the same
year.
America's performance brand recorded a milestone first-place tie
in the 34th running of IQS, spearheading an FCA surge in the
influential industry rating.
"These ratings are consistent with our continuing focus on
improving the ownership experience for our customers," said
Mark Champine, Head of Quality, FCA
North America. "Our focus will not waver, nor will our
efforts."
Redesigned this year to capture greater detail, APEAL rates the
emotional bond between customers and 2020 model-year vehicles. This
is determined by customer feedback on vehicle attributes from
seating comfort to throttle response, during the first three months
of ownership.
The feedback is then aggregated on overall 1,000-point APEAL
index.
Dodge and Ram are separated by one point with scores of 872 and
871, respectively. These results outdistance their nearest
competitor by more than 13 points and far-exceeds the study's
mass-market brand average of 838.
For the third time in four years, the Dodge Challenger earns
bragging rights in the highly competitive Midsize Sporty Car
category.
Meanwhile, the acclaimed Ram 1500 captures top spot in the
high-volume Large Light-duty Pickup segment.
Holding down the second spots in the Large Car and Minivan
categories, respectively, are the Dodge Charger and Chrysler
Pacifica.
The Dodge Durango ranks third among Upper Midsize SUVs.
Challenger, Charger and Durango also drove the Dodge brand's
first-place finish in this year's IQS, which uses reported problems
per 100 vehicles to assign quality scores for a model's first three
months in service.
Dodge brand's total tied for lowest among 31 competitors, while
Ram ranked third and Jeep improved six spots to record its
best-ever finish. These results helped FCA climb five positions to
a first-quartile industry placing that was 13 points better than
the industry average.
J.D. Power
J.D. Power is a global leader in consumer insights, advisory
services, data and analytics. These capabilities enable J.D. Power
to help its clients drive customer satisfaction, growth and
profitability. Established in 1968, J.D. Power has offices serving
North America, Asia Pacific and Europe.
FCA
Fiat Chrysler Automobiles (FCA) is a global automaker that designs,
engineers, manufactures and sells vehicles in a portfolio of
exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge,
Fiat, Fiat Professional, Jeep®, Lancia, Ram and Maserati.
It also sells parts and services under the Mopar name and operates
in the components and production systems sectors under the Comau
and Teksid brands. FCA employs nearly 200,000 people around
the globe. For more details regarding FCA (NYSE: FCAU/ MTA: FCA),
please visit www.fcagroup.com.
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SOURCE FCA