GOLETA, Calif., Feb. 26, 2019 /PRNewswire/
-- Teva®, a division of Deckers Brands (NYSE:
DECK), unveiled its Spring 2019 footwear collection paying homage
to the brand's birthplace, the Grand
Canyon, on the Grand Canyon
National Park's founding 100 years ago today. Coined
'GC100,' the collection sports a mix of functional features and
heritage details, tied together with canyon-inspired webbing that
evokes the vibrant aesthetic and earth tone hues of the Park. The
newest collection by Teva celebrates the centennial by pledging
"$100K for 100 Years" with a donation
to Grand Canyon Conservancy, the official non-profit partner of
Grand Canyon National Park.
Teva is honoring its commitment to fostering more adventure in
the outdoors by inspiring the next generation of modern explorers.
A portion of the $100K donation will
go to the Conservancy's Grand Canyon Field School, providing
scholarships for underserved youth. The program provides kids with
immersive educational experiences throughout Grand Canyon National Park. The remainder of
the donation will be used to fund the restoration of one of the
most popular entries to the canyon, Bright Angel Trail. In addition
to renovating parts of the trail that need it most, this will help
ensure continued access for visitors to explore the canyon for the
next hundred years and beyond.
In support of the GC100 collection and partnership with the
Conservancy, Teva will be celebrating all year with the "Born in
the Canyon" brand campaign designed to share the inspiration and
awe of this world wonder with a wider audience. This spring, Teva
will unveil a short video series titled "Faces of the Canyon,"
highlighting individuals who have profound connections to the
Canyon and their stories. Additionally, Teva will host a global
sweepstakes where consumers can enter to win a river trip in the
Grand Canyon.
"We are thrilled to partner with Grand Canyon Conservancy on the
launch of this exciting campaign. We are taking this opportunity to
celebrate a monumental milestone for this iconic landmark, and to
accelerate Teva's commitment to the preservation of our outdoor
treasures," said Anders Bergstrom,
General Manager at Teva. "Given the existential risks facing our
parks in today's political environment, Teva's pledge is a first
step toward a solution in this time of uncertainty, by making
access for all a priority. Our goal is to bring as much awareness
as possible to this initiative, so the Grand Canyon can be explored by adventurers
for years to come."
The GC100 collection is rich with heritage-inspired updates and
features five unique styles in Men's, Women's and Kid's featuring
an intricate webbing pattern that takes cues from the canyon's
layered red rocks, meandering rivers and spectrum of sunset hues.
Spanning updated iterations on classic sandals like the Hurricane
XLT2, Original Sandal and Original Universal, as well as the
introduction of new silhouettes like the Hurricane XLT2 Alp and the
Hurricane Sock, the Spring 2019 collection fuses innovation with
inspired design for a fresh twist on modern outdoor
footwear.
The GC100 collection is available on Teva.com and at specialty
retailers globally. For more information on the collection and
campaign, please visit www.teva.com/GC100.
About Teva®
Pioneered in 1984, Teva stands for
freedom in footwear. Teva believes that how you choose to live is
the ultimate form of personal expression and our products are
crafted to be accessible, versatile and a celebration of the
independent spirit. Creator of the original sport sandal over three
decades ago, Teva products are now sold in over 40 countries
worldwide. For more information on Teva, a division of Deckers
Brands, please visit www.teva.com or follow @Teva.
About Grand Canyon Conservancy
Grand Canyon
Conservancy is the official nonprofit partner of Grand Canyon National Park, raising private
funds, operating retail shops within the park, and providing
premier guided educational programs about the natural and cultural
history of the region. Our supporters fund projects including
trails and historic building preservation, educational programs for
the public, and the protection of wildlife and their natural
habitat. Grand Canyon Conservancy inspires people to protect and
enhance Grand Canyon National Park
for present and future generations. For more information, visit
grandcanyon.org.
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SOURCE Teva