SANTA BARBARA, Calif.,
Jan. 24, 2019 /PRNewswire/ -- UGG® (a
division of Deckers Brands, NYSE: DECK) unveils their fifth UGG®
Collective global campaign for Spring/Summer 2019, featuring a
cast of real Californians, including actor McCaul Lombardi.
The iconic lifestyle brand continues to celebrate its uniqueness
and elevated position by featuring personalities who highlight the
diversity and spirit of UGG®.
High-Resolution Campaign Images
Brand
Campaign Video
"The UGG Collective consists of Californian
photographers, musicians, actors, artists, surfers and skaters.
Like UGG, they are bold, provocative, free-spirited, optimistic and
real," said Andrea
O'Donnell, President, Fashion & Lifestyle Brands.
"Each season, we select new groups of unique individuals to
represent the brand and, in telling their stories, we tell
ours."
- McCaul Lombardi is best known for his breakout role
in the acclaimed film American Honey. McCaul is a rising
actor who starred in the Sundance hit, Patti Cake$, and is
set to play the lead role in director Matthew Porterfield's Putty Hill opposite
Jim Belushi.
- Clementine Creevy is
a musician who founded LA-based rock band, Cherry Glazerr, in her
bedroom at age 15. Wildly complex and unapologetically loud, the
band's songs offer a unique and sharply-humored point of view on
the world.
- Shawkat Sadeek
Sanbar is a musician who navigates the local music
scene of Southern California to
find new ways to create music that invigorates people. When he's
not making music, Shawkat is exploring L.A. with his model
girlfriend Mikaela Ann.
- Mikaela Ann
Kreuzberger is an LA-based model who enjoys
singing, painting and eating ramen with boyfriend Shawkat as well
as dancing the night away in Hollywood with her friends.
- Jozie Furchgott
Sourdiffe is an artist who works in various mediums
including painting, printmaking, resin jewelry and tattooing.
Fascinated by the juxtaposition of human culture to the natural
world, she uses her work as a vehicle for social change.
- Levi Prairie is a
born-and-bred Southern Californian surfer who's always lived a
couple miles away from the ocean. In his spare time, Levi shapes
surfboards with his brothers, plays guitar for his band Distractor
and travels the world.
The UGG® brand continues to celebrate its unique culture in its
Spring/Summer 2019 campaign through the UGG® Collective in iconic
California places. From majestic
mountains and wild woodlands, to buzzing cities and quiet beach
towns, California represents an
eclectic paradise that brings together people from all across the
world. For their new campaign, UGG® and the cast traveled across
the state, finding locations in Oceanside Beach, San Diego, Palm
Springs and Joshua Tree—places that perfectly represent the
culture of the brand and California alike.
The brand campaign was shot by photographer Frederic Auerbach and videographer Kauai
Moliterno and produced by 3 Star Production under the
creative direction of Jessica
Wells. The cast was achieved by casting director
Shay Nielsen, and came to
life with the help of wardrobe stylists Kate Ruth and Jen
Patryn, hair stylist Nikki
Providence and makeup artist Katey Denno. The locations were given the
right amount of flair and detail with the assistance of prop
stylist Robert Sumrell.
About the UGG® brand
Founded in 1978 by an Australian
surfer on the coast of California,
UGG® is a global lifestyle brand renowned for its iconic Classic
boot. First worn by Hollywood
royalty, fashion editors and then the world, UGG® designs and
retails footwear, apparel, accessories and homewares with an
uncompromising attitude toward quality and craftsmanship.
Delivering more than $1 billion in
annual sales, UGG® partners with the best retailers globally and
owns over 130 concept and outlet stores worldwide in key markets
including New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai and Beijing. For more information, please visit
www.ugg.com. @UGG @UGGforMen
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SOURCE UGG