WOONSOCKET, R.I., July 15, 2020 /PRNewswire/ -- CVS Health
(NYSE: CVS) today announced the official launch of Time for Care, a
campaign that reinforces the importance of accessing primary health
care. Throughout the COVID-19 pandemic, many Americans have
appropriately focused on staying home to keep themselves and others
healthy. Although this kind of physical distancing is still an
essential component of preventing the spread of COVID-19, it is
critical for people to continue prioritizing health care needs.
"While we remain focused on reducing the spread of COVID-19, we
also need to make sure that we're encouraging people to get the
care they need to avoid worse health outcomes in the future –
particularly people with chronic health conditions like diabetes,
high blood pressure and heart disease," said Garth Graham, MD, MPH, Vice President, Community
Health and Chief Community Health Officer for CVS Health. "The
'Time for Care' campaign drives that message home while reminding
everyone of the precautions they can take to prevent the spread of
COVID-19."
Time for Care includes a national television ad, which launches
today, along with a microsite, digital content, and Aetna member
program components that address concerns for people with chronic
health conditions, including diabetes, high blood pressure and
heart disease, as well as specific health issues such as high-risk
pregnancies due to preeclampsia. To help inform the campaign's
design, Aetna and Morning Consult initiated a national survey among
4,400 Americans to identify barriers to accessing care amid
COVID-19.
Key findings include:
- Nearly 60 percent of Americans said they have canceled or
delayed a health care appointment due to concerns about exposure to
COVID-19 since the pandemic began
- Half of Americans have concerns the pandemic has negatively
affected their own health or the health of someone in their
household
- Nearly 60 percent of people with chronic conditions are
concerned the pandemic has negatively affected their own health or
the health of someone in their household
- Fifty percent of pregnant mothers are not confident their
primary care physicians have put the necessary measures in place to
prevent the spread of COVID-19
COVID-19 has deeply affected the Black and Hispanic communities
across the U.S. where higher rates of chronic conditions are
common. CVS Health is actively working to address these racial and
ethnic health disparities by expanding community-based testing in
underserved areas. More information is available at
https://cvshealth.com/covid-19/testing-information-locations.
Dr. Graham added, "Now is the time to reevaluate both our
physical and mental health needs – not only for our families, but
for ourselves. We all need to find ways to actively and safely
reconnect with health care providers and encourage loved ones to do
the same."
To learn more, visit aetna.com/timeforcare and follow
#TimeForCare to join the conversation.
About CVS Health
CVS Health employees are united
around a common goal of becoming the most consumer-centric health
company. We're evolving based on changing consumer needs and
meeting people where they are, whether that's in the community at
one of our nearly 10,000 local touchpoints, in the home, or in the
palm of their hand. Our newest offerings – from HealthHUB®
locations that are redefining what a pharmacy can be, to innovative
programs that help manage chronic conditions – are designed to
create a higher-quality, simpler and more affordable experience.
Learn more about how we're transforming health
at www.cvshealth.com.
Contact:
Ethan
Slavin
SlavinE@aetna.com
860-273-6095
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SOURCE CVS Health