Constellation Brands Invests in Aaron Paul & Bryan Cranston’s Artesanal ‘Dos Hombres’ Mezcal
June 17 2021 - 8:30AM
Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading
beverage alcohol company, announced today that it has acquired a
minority stake in Dos Hombres, an artesanal and hand-crafted mezcal
brand created by Breaking Bad co-stars Aaron Paul and Bryan
Cranston. The investment was made through Constellation’s venture
capital group, and Dos Hombres remains independently owned and will
continue to manage, market, and produce its award-winning mezcals.
“Aaron and Bryan have turned their shared passion for mezcal
into a truly unique brand and have created an exceptional liquid
that receives frequent praise from both the industry and its
consumers,” said Jennifer Evans, vice president, Constellation
Ventures. “Our goal is to make strategic, minority investments in
high potential brands in growing categories, and the U.S. mezcal
market continues to show great potential. We’re excited to further
invest in the category with a great team and brand that we feel has
a lot of growth runway.”
The U.S. mezcal market has grown rapidly in the last few years
and is expected to continue its strong growth trajectory. The
overall U.S. mezcal category grew 14% in 2020 according to IWSR,
and ultra-premium mezcal (priced above $30 per bottle) is projected
to be the largest and fastest-growing segment within the
category.
After forming what the duo dubs a “special bond” while filming
the critically acclaimed AMC television show and knowing they would
not be sharing the screen together for quite some time, Paul and
Cranston began discussing ways they could work together again as
they sipped cocktails at a bar in New York. They soon found
inspiration from the drinks in their hands and set their sights on
teaming up to create a truly special mezcal.
“We have fallen in love with all things mezcal – the process,
the community behind the spirit, the tradition,” said Paul. “We
were just two guys on a quest to find a spirit that we felt
everyone would love, and we’ve put a lot of energy into this. We
couldn’t be more excited for the next chapter with Constellation
and continuing to build this brand. We have big hopes and dreams
for Dos Hombres and we are thrilled that Constellation’s vision for
Dos Hombres is aligned with ours.”
Launched in 2019, Dos Hombres is the product of multiple
generations of proud mezcal producers from the small village of San
Luis del Rio, in a remote section of Oaxaca, Mexico. The brand is
made with hand-selected Espadín agave that are cooked in
underground pit ovens, milled by donkey-drawn tahona, fermented for
7-10 days with mountain spring water, and double distilled in
copper stills. The end product is a well-balanced mezcal that
features signature smokiness, yet smooth with hints of apple,
mango, local Oaxacan fruits, and wood.
“It really has been an incredible journey,” added Cranston.
“From an idea at a bar, to searching all over Oaxaca, hiking
through the most majestic landscape in search of a mezcal that
spoke to us, to meeting incredible people along the way, to where
we are today – we can’t wait to keep sharing this brand with the
world.”
Terms of the agreement were not disclosed.
ABOUT CONSTELLATION BRANDS
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to
build brands that people love because we believe sharing a toast,
unwinding after a day, celebrating milestones, and helping people
connect, are Worth Reaching For. It’s worth our dedication, hard
work, and the bold calculated risks we take to deliver more for our
consumers, trade partners, shareholders, and communities in which
we live and work. It’s what has made us one of the fastest-growing
large CPG companies in the U.S. at retail, and it drives our
pursuit to deliver what’s next.Today, we are a leading
international producer and marketer of beer, wine, and spirits with
operations in the U.S., Mexico, New Zealand, and Italy. Every day,
people reach for our high-end, iconic imported beer brands such as
Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo
Negra, and Pacifico, and our high-quality premium wine and spirits
brands, including the Robert Mondavi brand family, Kim Crawford,
Meiomi, The Prisoner brand family, SVEDKA Vodka, Casa Noble
Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and
passionate employees from barrel room to boardroom are reaching for
the next level, to explore the boundaries of the beverage alcohol
industry and beyond. Join us in discovering what’s Worth Reaching
For.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
MEDIA CONTACTS |
INVESTOR RELATIONS CONTACTS |
Mike McGrew 773-251-4934 /
michael.mcgrew@cbrands.comAmy Martin 585-678-7141 /
amy.martin@cbrands.com |
Patty Yahn-Urlaub 585-678-7483 /
patty.yahn-urlaub@cbrands.comMarisa Pepelea 312-741-2316 /
marisa.pepelea@cbrands.com |
A downloadable PDF copy of this news release can be found
here: http://ml.globenewswire.com/Resource/Download/d9225f12-2bd0-4541-b6d4-e9f43b1ca6ef
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