100% Ultragrain White Whole Wheat Flour Now Available to Consumers
April 02 2009 - 12:33PM
PR Newswire (US)
Eagle Mills Launches 100% Ultragrain Flour to Grocery Stores
Nationwide this Spring OMAHA, Neb., April 2 /PRNewswire-FirstCall/
-- There's no question that whole grains are more important than
ever. According to a 2008 Food & Health Survey commissioned by
the Internal Food Information Council Foundation (IFIC), consumers'
focus on fiber and whole grains has increased significantly. In
fact, over half of consumers surveyed mentioned fiber as one of the
most important nutrients they look for when scanning the Nutrition
Facts panel. The benefits of whole grains are so many that the USDA
MyPyramid recommends that at least half of the grains consumers eat
daily should be whole grain, which equates to at least three
servings for the average adult. Yet, despite increasing interest
and USDA recommendations, Americans still aren't getting enough
whole grains. What's more surprising is that more than 40 percent
never eat any at all. ConAgra Mills did extensive research and
development on whole grain products and realized a barrier existed
- many consumers didn't like the grainy texture or strong taste of
whole grain products, but rather prefer the lighter color,
sponginess and mild flavor of products made with refined white
flour. To alleviate these consumer barriers, ConAgra Mills
introduced Ultragrain Whole Wheat Flour. Ultragrain flour is
all-natural, 100% whole wheat. Its preferred consumer appeal
results from specially-selected white wheat that is milled with a
patented process to produce the fine texture, appearance and taste
that consumers prefer. Until now, Ultragrain has only been
available to food manufacturers and food service operators. This
spring, Ultragrain flour is coming to a grocery store near you as
Eagle Mills 100% Ultragrain White Whole Wheat Flour. "Most
Americans aren't willing to sacrifice taste, appearance and flavor
to get whole grain nutrition," said Phil Lempert, food trends
expert and Supermarket Guru. "Today's consumers want whole grain
products to taste as good as the refined white flour products they
know and love and Ultragrain White Whole Wheat Flour is a perfect
balance of what consumers need and want." The new Eagle Mills 100%
Ultragrain White Whole Wheat Flour is available at select grocery
stores nationwide. Consumers can easily replace a portion of their
refined flour in recipes ranging from cookies, biscuits and rolls
to crispy-baked or fried chicken, as families transition to higher
levels of whole grain consumption. Eagle Mills 100% Ultragrain
White Whole Wheat Flour has a suggested retail price from $3.69 to
$3.99 for a five-pound bag. "We have seen the success that food
manufacturers and schools have had in changing their recipes to
include whole grains using Ultragrain," said Mike Veal, Vice
President of Marketing, ConAgra Mills. "This retail package of
Ultragrain is huge in that consumers can now add Ultragrain to
their family recipes and increase the whole grain nutrition in the
meals that their families already love." 100% Ultragrain White
Whole Wheat Flour -- Product Benefits -- Ultragrain flour has a
taste, appearance and texture similar to refined white flours, but
with the natural nutrition of 100% whole wheat. Recipes using
Ultragrain end up with a lighter color, taste and texture, which
many consumers prefer. -- The product delivers 30 grams of whole
grains per serving. -- It has more than four-and-a-half times the
fiber of refined white flours. -- The flour performs well when
blended with refined flour. In addition to 100% Ultragrain White
Whole Wheat, Eagle Mills has also introduced an all-purpose flour
that has 30% Ultragrain and 70% all-natural refined flour. Since
many consumers aren't immediately willing to make the switch from
refined white flour products, the blended Eagle Mills All-Purpose
Flour made with Ultragrain is a good choice for those who want to
make a gradual transition to whole grain. Working as a cup-for-cup
replacement for other all-purpose flours in any recipe, it has 9
grams of whole grains per serving and two times the fiber. Eagle
Mills All-Purpose Flour made with Ultragrain has a suggested retail
price from $2.99 to $3.49 for a five pound bag. In addition to
these retail flours, Ultragrain can be found in many products that
consumers know and love. ConAgra Foods and other major food
manufacturers and food service companies have been adding
Ultragrain to consumer products to increase their whole grain
nutrition, making it more available than ever before. Highlights
include: -- Selected Healthy Choice Entrees including Fresh Mixers
-- Selected Kid Cuisine entrees -- Papa John's Whole Wheat Pizza --
Sara Lee Soft & Smooth breads, buns, English muffins and bagels
-- Pepperidge Farm Whole Grain White Breads and Mini Bagels -- Vie
de France Ultragrain Croissants for food service -- J&J Snack
Foods whole grain biscuits, cookies and pretzels for school food
service -- Otis Spunkmeyer Delicious Essentials cookie dough line
for school food service -- Cutie Pies made with Ultragrain
available at Wal-Mart stores To aid consumer awareness, Eagle Mills
flours made with Ultragrain will soon incorporate an updated
Ultragrain logo that has been optimized for consumer packaging and
menu boards. Featuring a clean, fresh look, the logo is being made
available to manufacturers and food service operators to include on
their products, helping consumers easily recognize the many
great-tasting, better-for-you foods made with Ultragrain. For more
information, please visit http://www.ultragrain.com/. ABOUT
ULTRAGRAIN Eagle Mills and Ultragrain are brands of ConAgra Foods,
Inc. ConAgra Foods, Inc., (NYSE:CAG) is one of North America's
leading food companies, with brands in 97 percent of America's
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying potato, other vegetable, spice and grain products to a
variety of well-known restaurants, foodservice operators and
commercial customers. For more information, please visit us at
http://www.conagrafoods.com/. DATASOURCE: ConAgra Foods CONTACT:
Jacqueline Kohlmann of Ketchum, +1-312-228-6859, for ConAgra Foods;
or Don Trouba of ConAgra Foods, +1-402-595-5153 Web Site:
http://www.conagrafoods.com/
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