Colgate-Palmolive Co. (CL) second-quarter earnings rose 7.3% as the consumer-products company's sales and volume continued to improve.

Still, sales missed analysts' expectations.

Many consumer-products makers have raised spending on advertising and promotions and have rolled out new products to appeal to bargain-hunting consumers.

Colgate's sales began to pick up late last year as consumer spending on branded goods showed improvement from subdued levels during the recession.

It reported a profit of $603 million, or $1.17 a share, up from $562 million, or $1.07 a share, a year earlier. Revenue increased 2% to $3.81 billion. Organic sales--which exclude currency fluctuations, acquisitions and divestitures--rose 3.5% as volume grew 3% and prices edged up 0.5%.

Analysts polled by Thomson Reuters most recently forecast earnings of $1.16 on revenue of $3.94 billion.

Gross margin was flat at 58.8% as cost-cutting benefits were offset by impact from Venezuela's currency devaluation, which will hit 2010 profit more than previously thought.

North American sales, which account for 20% of the total, rose 4.5% as prices fell 1.5% and volume increased 5%. Colgate's toothpaste market share increased to 44.4%.

Latin America sales, which comprise 28% of Colgate's total, organic sales were up 8% as volume grew 1% as volume increases in nearly every country, offset declines in Venezuela.

Its Hill's pet-food segment, which contributes 13% of sales, sales were down 7.5%, while volume and prices both declined by 4%.

Shares closed Wednesday at $83.86 and were inactive premarket.

   -By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com; 
 
 
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