CHICAGO, May 3 /PRNewswire/ -- Cars.com announced today
the launch of an all-new research channel focusing exclusively on
family car shoppers. Whether shopping for their first family car,
searching for a car for a new teen driver or researching options
with three rows for an expanding family, Cars.com's Family Buying
Guide makes it easy for families to find the information they need
to shop with confidence.
Cars.com has always had a wealth of family-focused content,
including its mom-focused blog MotherProof, an array of lifestyle
buying guides and special content sections offering advice for
young drivers. Now all of that content can easily be accessed from
one place from the Cars.com Family Buying Guide. For example,
reviews written by moms for moms that previously lived on the
MotherProof.com site, will be integrated on Cars.com, allowing
family car shoppers to access reviews from multiple perspectives
from one destination.
"Families have special considerations when shopping for a car
and we always take those into consideration at Cars.com. We
evaluate every car we test drive from a family's perspective," said
Cars.com Editor in Chief Patrick
Olsen. "We look at practical everyday things including
how much cargo will fit in the trunk. We try to install up to three
car seats in every car and evaluate how easily a seat can be
installed."
The Cars.com Family Buying Guide includes a breadth of content
for families of all shapes and sizes, including:
- Cars.com expert reviews, written for the Family Buying Guide to
include information on ease of latch connector use and backseat
room with an infant car seat and two booster seats installed
- Recommendations on Cars for Small Families
- Recommendations on Cars for Big Families
- Recommendations on Cars for First-time Drivers
- Links to family-related videos
- Links to family-related advice including Young Drivers' Advice and College Drivers'
Advice
- Links to family-related Faceoffs, three-car competitions that
put cars in similar segments through head-to-head testing
- Links to important research tools and information including
incentives, recalls, crash-test ratings and more
"Time and money when shopping for a car are luxuries that
families can't afford to waste," said Kristin Varela, Chief Mom at MotherProof.com and
senior editor of Cars.com. "Consolidating all of the great
information from Cars.com and MotherProof.com into one unique
channel allows families to navigate the entire car buying processed
with information tailored for them to help decide what to buy,
where to buy it and how much to pay for a car."
About Cars.com
Cars.com is the leading destination for online car shoppers,
offering credible, easy-to-understand information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. With comprehensive
pricing information, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and a large selection
of new- and used-car inventory, Cars.com puts millions of car
buyers in control of their shopping process with the information
they need to make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com