New-Car Shopping Soars on Cars.com as Cash for Clunkers Program Kicks Off
July 29 2009 - 4:13PM
PR Newswire (US)
CHICAGO, July 29 /PRNewswire/ -- The Cash for Clunkers program
(officially the Car Allowance Rebate System) that kicked off Monday
has had an immediate impact on consumer interest in new cars on
Cars.com. Consumer inquiries to dealers from the site by email and
phone increased 62 percent week-over-week, and traffic to the
site's Cash for Clunkers advice content nearly tripled in the same
time frame. "It's clear from looking at the traffic and consumer
shopping behavior on Cars.com that the program is driving consumer
interest and bringing shoppers into market. Early reports indicate
that thousands of consumers have already taken advantage of the
program," said Cars.com Editor in Chief Patrick Olsen. "Consumers
need to keep in mind that the program ends Nov. 1 -- or whenever
the funds run out. Based on early indicators, the program could run
out of money before Nov. 1, which means consumers who want to take
advantage of it should act now." Cars.com recently launched a
consumer guide to Cash for Clunkers to help consumers understand
how they can take advantage of the new legislation and get a credit
for trading in their old car and upgrading to a new, fuel-efficient
model. Shoppers can check out the program's rules, double-check
their clunker's value, see lists of eligible new cars, trucks and
SUVs, and get Cars.com expert picks of some top cars to make the
most of their Cash for Clunkers credit. In addition to information
about the new Cash for Clunkers law, Cars.com can help shoppers
navigate their new-car-purchasing process with tools that make it
easy to identify vehicles that meet their needs. Shoppers can take
advantage of the site's Vehicle Recommender, expert and consumer
reviews, and new-car inventory search to find the right car and a
dealer who has it. Features such as Best Gas Mileage by Vehicle
Class make it easy to identify fuel-efficient cars, trucks and SUVs
that are ideal for shoppers looking to take advantage of Cash for
Clunkers. For more information, a list of rules and regulations,
and scenarios showing how Cash for Clunkers might affect consumers,
visit http://www.cars.com/. About Cars.com Cars.com is the leading
destination for online car shoppers, offering credible,
easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With comprehensive pricing information,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car
inventory, Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com CONTACT:
Jackie Brennan, Associate Public Relations Manager,
+1-312-601-6229, mobile, +1-219-577-6106, , or Steve Nolan, Public
Relations Manager, +1-312-601-5163, mobile, +1-630-310-2468, , both
of Cars.com Web Site: http://www.cars.com/
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