Cars.com Tops Strong January Results With Super Bowl Surge
February 16 2009 - 3:02PM
PR Newswire (US)
CHICAGO, Feb. 16 /PRNewswire/ -- Despite the faltering economy and
weak new-car sales, Cars.com is reporting steady gains in car
shopping activity on its site. In addition to a solid January
performance in which contacts to Cars.com advertisers increased 20
percent over the previous year, the site saw a surge in February
traffic following the launch of its 2009 marketing campaign on
Super Bowl XLIII. In the week following this year's Super Bowl,
contacts to Cars.com dealers were up 12 percent over the same
period last year, when the company made its Super Bowl debut. At
the time, the economic climate was stronger and Cars.com was
setting traffic records throughout the first quarter of 2008. "At a
time when the automotive industry is dominated by bad news, we are
thrilled to deliver positive results for our advertisers and
connect them with qualified, in-market shoppers when they need it
most," said Mitch Golub, Cars.com president. "There is currently
pent-up consumer demand for car buying, and this record Cars.com
site activity demonstrates how our marketing efforts are drawing
these consumers closer to purchase." Through its Super Bowl
investment alone, Cars.com reached 98.7 million viewers -- one of
the largest television audiences of all time. The Cars.com ad,
"Lifetime of Confidence," also broke through with viewers, ranking
No. 6 in the USA Today Ad Meter. Cars.com was also noted in
Advertising Age for its gains in brand perception among Super Bowl
advertisers. The all-new ad shows how Cars.com can help shoppers
prepare to buy a car with the research tools and advice needed to
make a purchase decision. Cars.com's Super Bowl ad also drove
results to the site's mobile application, which was featured in the
spot. On top of record traffic to the mobile site throughout
January, daily page views shot up an additional 43 percent the week
after the Super Bowl. "We know our confidence campaign is working
to drive qualified traffic to the Cars.com website and to build our
brand," Golub said. "Car shoppers are going online now more than
ever to do their homework, and because of our investment in
marketing, they are coming to Cars.com. Our investment in Super
Bowl was just the beginning of a year-long effort to keep Cars.com
top-of-mind with shoppers and drive results to our advertisers. A
complete, integrated marketing plan with high-profile sponsorships
like ESPN Saturday Afternoon College Football will work to bring
quality, in-market shoppers to our site and our dealers'
showrooms." About Cars.com Cars.com is the leading destination for
online car shoppers, offering credible, easy-to-understand
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. With comprehensive pricing information, side-by-side
comparison tools, photo galleries, videos, unbiased editorial
content and a large selection of new- and used-car inventory,
Cars.com puts millions of car buyers in control of their shopping
process with the information they need to make confident buying
decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com CONTACT:
Jackie Brennan, Associate Public Relations Manager, +1-312-601-6229
(direct), +1-219-577-6106 (mobile), , or Steve Nolan, Public
Relations Manager, +1-312-601-5163 (direct), +1-630-310-2468
(mobile), , both of Cars.com Web Site: http://www.cars.com/
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