BLC Belo Corp.

Partnership to provide increased exposure, traffic and branding through Homescape.com and network of local newspaper websites CHICAGO, July 9 /PRNewswire/ -- Homescape, a leading national real estate search site that connects home buyers and sellers with local property listings and real estate professionals, has announced an advertising partnership with CENTURY 21 Northern California Broker Council. The partnership enables all listings from sixty-two offices in the Northern California Broker Council area to be featured on Homescape.com and multiple local newspapers in Northern California. Enhanced features include: priority listing placement on the site, unlimited photos, virtual tours, and the CENTURY 21 company logo for maximum branding. The brokers will receive leads via email and phone, and enjoy increased traffic directly to their website. "Homescape is pleased to provide the offices in the CENTURY 21 Northern California Broker Council with the additional traffic and exposure garnered with this advertising agreement," said Tim Fagan, President of Classified Ventures' Real Estate Division. "According to the National Association of REALTORS(R), 84% of consumers begin their search online, so it's important for agents and brokers to market their listings where motivated home buyers and sellers are searching. Homescape's consumer audience views an average of 17 pages per visit, and with our network of 140 online newspaper partners, we have the ability to provide an unduplicated, engaged audience to our agent and broker customers." "We are happy to deliver a greater level of advertising to our agents, brokers and consumers," said Robert Fernandez, President of the CENTURY 21 Northern California Broker Council and broker of CENTURY 21 Golden Hills in San Jose, CA. "Our strengthened advertising partnership enables us to provide enhanced property search options to consumers locally and nationwide through Homescape.com and their network of online newspaper sites." Homescape announced a nationwide marketing agreement with Realogy in February, which enabled approximately 700,000 property listings from Realogy's residential real estate brands to be available on Homescape.com and its network of 140 newspaper real estate sites nationwide. Realogy's residential real estate franchise systems include CENTURY 21(R), Coldwell Banker(R), ERA(R), Sotheby's International Realty(R) and Better Homes and Gardens(R) Real Estate. Homescape has over 10 years experience and provides more than 31,000 customers nationwide with online marketing opportunities, including priority listing placement, unlimited photos and increased branding and traffic sent directly to the advertiser. Additionally, Homescape offers over 3 million property listings for consumers to search, with multiple options to view and manage results. Content on Homescape.com includes a new Home Buying Guide, a consumer-focused blog, Opening Doors, and local market information, including neighborhood information and recent sales data. Homescape is a division of Chicago-based Classified Ventures, LLC, a strategic joint venture owned by Belo Corporation, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company. About Homescape Homescape provides local, comprehensive property listings and rich content to consumers nationwide, while delivering a suite of advertising solutions that offer choice and results to meet the individual needs of real estate agents, brokers, builders and private party advertisers. Homescape also serves a network of over 140 local online newspaper websites nationwide with a full suite of online advertising solutions. Our network includes The Arizona Republic (http://www.azcentral.com/), Chicago Tribune (http://www.chicagotribune.com/), The Dallas Morning News (http://www.dallasnews.com/), The Miami Herald (http://www.miamiherald.com/) and The Washington Post (http://www.washingtonpost.com/). For more information, visit http://www.homescape.com/, or contact us at . About Classified Ventures, LLC Classified Ventures is a strategic joint venture among five media companies, including Belo Corp. (NYSE:BLC), Gannett Co. Inc. (NYSE:GCI), The McClatchy Co. (NYSE:MNI), Tribune Co. and The Washington Post Co. (NYSE:WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals. To execute on its objectives, Classified Ventures has four leading businesses -- Apartments.com, Cars.com, HomeGain and Homescape. Visit http://www.classifiedventures.com/. About Century 21 Real Estate LLC Century 21 Real Estate LLC (http://www.century21.com/) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,800 independently owned and operated franchised broker offices in 60 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. (C) 2008 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21(R) Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated. DATASOURCE: Homescape CONTACT: Shannon Swierczek of Homescape, +1-312-601-5720, Web site: http://www.homescape.com/

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