Two Belo Stations Receive 2008 NABEF Service to America Awards
June 10 2008 - 9:30AM
PR Newswire (US)
DALLAS, June 10 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC)
announced today that KTVK and KTVB were presented last evening with
National Association of Broadcasters Education Foundation (NABEF)
2008 Service to America Awards. Service to America Awards are the
highest public service honor given in the broadcast television
industry and are awarded to television stations that demonstrate an
ongoing commitment to public service in their local communities.
KTVK, Belo's independent station in Phoenix, was selected to
receive the Television "Partnership" Award for its "Are You My
Family?" campaign which showcases children for adoption through
news stories and on the Web. Since the campaign premiered in June
2006, 65 children have been featured and 38 of them have been
matched with adoptive families. This is well over twice the rate at
which these children are normally adopted. In 2007, KTVK produced a
special half-hour program to explain the adoption process. Because
of the success of this partnership, the state agency responsible
for these children is considering expanding the strategy throughout
the state of Arizona. The partners for this ongoing campaign are
Fore Adoption Foundation and Aid to Adoption of Special Kids. KTVB,
Belo's NBC affiliate in Boise, was given the "Friend In Need" Award
by the judges for its "March Against Meth" campaign which fostered
awareness about methamphetamine addiction and the services that are
available in the community for families. The station dedicated 100
percent of its public service resources statewide for the entire
month of March to educate adults and children on the dangers of
Meth. Moreover, the campaign resulted in the Idaho Governor's
involvement in launching the Idaho Meth Project and created new
support for building the area's first detox center. These honors
mark the seventh and eighth Service to America Awards earned by
Belo television stations since 1998 when NABEF introduced the
program. The Celebration of Service to America Awards are sponsored
and produced by NABEF with major support from Bonneville
International Corp. and the National Association of Broadcasters.
About Belo Belo Corp. is one of the nation's largest pure-play
publicly-traded television companies, with annual revenue of
approximately $775 million. The Company owns and operates 20
television stations reaching more than 14 percent of U.S.
television households, including ABC, CBS, NBC, FOX, CW and
MyNetwork TV affiliates, and their associated Web sites, in 15
highly-attractive markets across the United States. Belo stations
consistently deliver distinguished journalism for which they have
received significant industry recognition including nine Alfred I.
duPont-Columbia University Silver Baton Awards; nine George Foster
Peabody Awards; and 19 national Edward R. Murrow Awards all since
2000, and in each case more than any other commercial station group
in the nation. Nearly all Belo stations rank first or second in
their local market. Belo owns stations in seven of the top 25
markets in the nation, with six stations located in the
fast-growing, top-14 markets of Dallas/Fort Worth, Houston,
Seattle/Tacoma and Phoenix. Additionally, the Company has created
regional cable news channels in Texas and the Northwest increasing
its impact in those regions. Additional information is available at
http://www.belo.com/ or by contacting Paul Fry, vice
president/Investor Relations & Corporate Communications, at
214-977-6835. DATASOURCE: Belo Corp. CONTACT: Paul Fry, vice
president|Investor Relations & Corporate Communications of Belo
Corp., +1-214-977-6835 Web site: http://www.belo.com/
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