BLL Ball Corp

BROOMFIELD, Colo., Nov. 15 /PRNewswire-FirstCall/ -- Healthy Hydration, LLC, Englewood Cliffs, NJ, is launching its new WATERPLUS(R) Organic enhanced waters in proprietary 18-oz. Heat-Tek(R) PET bottles from Ball Corporation (NYSE:BLL). (Photo: http://www.newscom.com/cgi-bin/prnh/20061115/LAWV001) Healthy Hydration wanted the bottle for its new product to have a unique, high-impact look to differentiate WATERPLUS(R) from other enhanced waters on the market. It turned to its packaging supplier and Ball's outside PET sales arm, Zuckerman Honickman (ZH), King of Prussia, Penn., for a solution, and ZH brought Healthy Hydration and Ball together to develop the bottle. Healthy Hydration provided the Ball packaging innovation team with concepts of the bottle it envisioned for WATERPLUS(R) which included a sloped dome and straight, slim cylinder. Ball quickly turned the Healthy Hydration design into a functional bottle by incorporating a new, patent-pending label panel into the design to achieve the desired look. The 18-oz. bottle's label panel is longer than normal, adding to its sleek appearance. Ball provided reinforcement in the label panel in order to minimize the need for visible hoop rings and other vacuum relief features. The bottles include an UV inhibitor to protect any sensitive ingredients. "Ball has been a great development partner," says Lance Collins, Healthy Hydration founder and chief executive officer. "They were able to turn our idea into a real, functional bottle very quickly. We now have an original, best-in-class package that communicates the state-of-the-art health benefits of WATERPLUS(R), which delivers the first-ever organic flavor and sweetener system for a ready to drink enhanced water." According to Healthy Hydration, WATERPLUS(R) Organic is a state-of-the-art, natural and organic vitamin, antioxidant and electrolyte enhanced water. It is available in five flavors, Dragonfruit Kiwi, Orange Tangerine, Passionfruit Citrus, Acai Berry and Fruit Punch. All flavors contain 50 calories per 8-oz. serving, high antioxidant/vitamin levels, 100% RDA of vitamin C, 20% vitamin E, 10% vitamin B complex and no artificial colors or sweeteners. Healthy Hydration, LLC, Englewood Cliffs, NJ, was founded in 2006 in response to the consumers' desire for organic products. We stick with the basics to balance the nature of pure water without making chemically laden beverages. The company's primary beverages are WATERPLUS(R) Organic flavored water beverages enhanced with various nutraceutical ingredients such as Electrolytes, Extra-C, Antioxidants, Vitamins and Energy and the WATERPLUS(R) Unflavored line of vapor-distilled water enhanced with electrolytes and essential minerals. Consumers will soon be able to find these exciting new products in supermarkets, grocery and convenience stores across America. For more information visit http://www.drinkwaterplus.com/. The Zuckerman Honickman name is synonymous with the beverage industry. For over a century, Zuckerman Honickman has been a leader in the beverage packaging industry, with a reputation for excellent customer service, superior buying power and industry know-how. Ball Corporation is a supplier of high-quality metal and plastic packaging products and owns Ball Aerospace & Technologies Corp. Ball reported 2005 sales of $5.8 billion and employs 15,600 people worldwide. Forward-Looking Statements This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available at our Web site and at http://www.sec.gov/. Factors that might affect our packaging segments include fluctuation in consumer and customer demand and preferences; availability and cost of raw materials, including recent significant increases in resin, steel, aluminum and energy costs, and the ability to pass such increases on to customers; competitive packaging availability, pricing and substitution; changes in climate and weather; fruit, vegetable and fishing yields; industry productive capacity and competitive activity; failure to achieve anticipated productivity improvements or production cost reductions, including those associated with our beverage can end project; the German mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; changes in foreign exchange rates, tax rates and activities of foreign subsidiaries; the effect of LIFO accounting and any changes to such accounting. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; acquisitions, joint ventures or divestitures; integration of recently acquired businesses; regulatory action or laws including tax, environmental and workplace safety; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects. http://www.newscom.com/cgi-bin/prnh/20061115/LAWV001 http://photoarchive.ap.org/ DATASOURCE: Ball Corporation CONTACT: Investors, Ann. T. Scott, +1-303-460-3537, , or Media, Jennifer Hoover, +1-303-460-5541, , both of Ball Corporation Web site: http://www.ball.com/ http://www.drinkwaterplus.com/

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