Go Fast! Energy Drink to Bring Ball's Promotional Laser-Incised Beverage Tabs to Market
August 24 2006 - 1:35PM
PR Newswire (US)
BROOMFIELD, Colo., Aug. 24 /PRNewswire-FirstCall/ -- Go Fast Sports
and Beverage Co., Denver, Colo., will be the first to bring new
laser-incised tabs from Ball Corporation (NYSE:BLL) to the market.
The laser-incised tab is a solid, colored tab that provides space
for a small "billboard" for brand identity, advertising or
promotional messaging bringing added value to the beverage can.
Tabs featuring Go Fast's logo branding will be included on all Go
Fast! Energy Drink packaging beginning in September 2006. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060824/LATHV002) "We are
excited to work with Ball Corporation as the commercial launch
customer for this new technology," said Troy Widgery, Founder, Go
Fast Sports & Beverage Co. "Ball has always understood Go
Fast's position as an independent, innovative company, and we are
always working to maintain the highest quality product and
strongest integrity possible with our product and packaging,"
Widgery continued. Ball uses state-of-the-art computer and laser
technology to provide messaging flexibility, making it possible to
engrave letters, numbers, drawings or symbols on the tabs. The
laser-incised tab's technical performance is equal to that of
existing tabs. "Beverage cans have defined the energy drink
category and are increasingly used in growing, upscale categories,
such as wellness beverages, where product differentiation and image
are key concerns," says Michael D. Herdman, president, Ball Metal
Beverage Packaging Division, Americas. "Laser-incised tabs are a
perfect fit for categories like these and we are pleased that Go
Fast is taking advantage of this new opportunity to convey its
unique messaging in an innovative, distinctive and polished way."
Ball is the largest manufacturer of specialty beverage cans in
North America, and the exclusive manufacturer of laser-incised tabs
for this market under license from CanDO International Ltd., the
holder of the U.S. patent and various foreign patents for
laser-incised tabs. Laser-incised tabs are a new addition to Ball's
current specialty can and promotional tab offerings, which already
include a large variety of can sizes and colored tab options.
Headquartered in Denver, Colorado, Go Fast Sports & Beverage
Co. is the producer of Go Fast Energy Drinks and Go Fast Sports
Apparel. Go Fast Energy Drink is a preservative-free, flavorful
energy drink packaged in both 8.4 and 11.9 oz cans and available in
both regular and light formulas. Ball Corporation is a supplier of
high-quality metal and plastic packaging products and owns Ball
Aerospace & Technologies Corp. Ball reported 2005 sales of $5.8
billion and employs 15,600 people worldwide. Forward-Looking
Statements This news release contains "forward-looking" statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates" and similar expressions are
intended to identify forward-looking statements. Such statements
are subject to risks and uncertainties which could cause actual
results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Key risks and uncertainties are
summarized in filings with the Securities and Exchange Commission,
including in Exhibit 99.2 in our Form 10-K. These filings are
available at our Web site and at http://www.sec.gov/. Factors that
might affect our packaging segments include fluctuation in consumer
and customer demand and preferences; availability and cost of raw
materials, including recent significant increases in resin, steel,
aluminum and energy costs, and the ability to pass such increases
on to customers; competitive packaging availability, pricing and
substitution; changes in climate and weather; fruit, vegetable and
fishing yields; industry productive capacity and competitive
activity; failure to achieve anticipated productivity improvements
or production cost reductions, including those associated with our
beverage can end project; the German mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier
contracts or loss of a major customer or supplier; changes in
foreign exchange rates, tax rates and activities of foreign
subsidiaries; and the effect of LIFO accounting. Factors that might
affect our aerospace segment include: funding, authorization,
availability and returns of government contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: acquisitions, joint ventures or divestitures;
integration of recently acquired businesses; regulatory action or
laws including tax, environmental and workplace safety;
governmental investigations; technological developments and
innovations; goodwill impairment; antitrust, patent and other
litigation; strikes; labor cost changes; rates of return projected
and earned on assets of the company's defined benefit retirement
plans; changes to the company's pension plans; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.
http://www.newscom.com/cgi-bin/prnh/20060824/LATHV002
http://photoarchive.ap.org/ DATASOURCE: Ball Corporation CONTACT:
Investors, Ann. T. Scott, +1-303-460-3537, , or Media, Jennifer
Hoover, +1-303-460-5541, , both of Ball Corporation Web site:
http://www.ball.com/
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