Leading Brands Launches Functional Beverages in Ball's New Heat-Tek(TM) Brick Bottle
August 01 2006 - 10:00AM
PR Newswire (US)
BROOMFIELD, Colo., Aug. 1 /PRNewswire-FirstCall/ -- Leading Brands,
Inc., Vancouver, Canada, (NASDAQ:LBIX) has launched its TREK(R)
Natural Sports Drinks and NITRO(TM) Energy Drinks in new 20-oz.
Heat-Tek(TM) Brick polyethylene terephthalate (PET) bottles from
Ball Corporation (NYSE:BLL). The bottle's unique, proprietary
design eliminates the need for side vacuum panels, providing a
smoother label panel that gives consumers a more comfortable grip
and facilitates labeling. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060801/LATUV001 ) "The Brick
successfully eliminates the "crinkle effect" created by applying
labels over side vacuum panels," says Mike Vaughn, vice president,
innovation, Ball Corporation. "More importantly, it does not
require the significant equipment modification required to fill
other panelless bottles in the market so it is a very
cost-effective solution." According to Leading Brands, TREK(R) is
an all-Natural Sports Drink that is sweetened with pure cane sugar,
not high fructose corn syrup, and is "osmotically balanced" to
allow for fast absorption by the body. NITRO(TM) Energy Drinks are
unique, non-carbonated beverages that pack the full punch of an
energy drink and hydration at the same time. "Ball's Brick bottle
provides a very cost-effective way for us to improve consumers'
drinking experience with a smoother, easy-to-grip label panel,"
says Joanne Saunders, vice president of marketing, Leading Brands.
"By offering our products in this bottle, combined with the
trademark TREK(R) loop cap that allows the bottle to be easily
clipped to back-packs, belts, bikes and other paraphernalia, we
believe we're giving consumers something very desirable." Ball's
packaging innovation team designed a unique structure for the
patent-pending Brick bottle, eliminating the need for side vacuum
panels, and gave it similar dimensions to Ball's standard 20-oz.
Heat-Tek(TM) bottle so it can run on the same filling lines. Like
all of Ball's Heat-Tek(TM) bottles, the Brick is ideal for juices,
teas, sports drinks, enhanced water or any hot-filled beverage
filled at temperatures up to 185 degrees F. Unbreakable,
re-closeable and 100 % recyclable, it offers many advantages over
glass bottles. The 40.5 gram bottle features a 43 mm finish to
ensure a good pour. TREK(R) Natural Sports Drinks are available in
the United Stares and Canada in four flavors: Orange, Fruit Punch,
Lemon-Lime and Wildberry. NITRO(TM) Hydrating Energy Drinks come in
three flavors: Grape, Blue Raspberry and Red Berry. Leading Brands,
Inc. is North America's only fully integrated premium beverage
company. The Company's unique Integrated Distribution System
(IDS)(TM) offers turnkey, one-stop shopping to food and beverage
brand owners, including manufacturing, distribution,
sales/marketing and licensing. In addition, Leading Brands produces
their own line of beverages such as TrueBlue(R), LiteBlue(R),
TREK(R) Sports Drink, Nitro(TM) Energy Drink, Soy2O(R), Country
Harvest(R) Juices, Caesar's(R) Bloody Caesar Cocktails and
Infinity(TM) Sparkling Mountain Spring Water. Ball Corporation is a
supplier of high-quality metal and plastic packaging products and
owns Ball Aerospace & Technologies Corp. Ball reported 2005
sales of $5.8 billion and employs 15,600 people worldwide.
Forward-Looking Statements This news release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates"
and similar expressions are intended to identify forward-looking
statements. Such statements are subject to risks and uncertainties
which could cause actual results to differ materially from those
expressed or implied. The company undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise. Key
risks and uncertainties are summarized in filings with the
Securities and Exchange Commission, including in Exhibit 99.2 in
our Form 10-K. These filings are available at our Web site and at
http://www.sec.gov/. Factors that might affect our packaging
segments include fluctuation in consumer and customer demand and
preferences; availability and cost of raw materials, including
recent significant increases in resin, steel, aluminum and energy
costs, and the ability to pass such increases on to customers;
competitive packaging availability, pricing and substitution;
changes in climate and weather; fruit, vegetable and fishing
yields; industry productive capacity and competitive activity;
failure to achieve anticipated productivity improvements or
production cost reductions, including those associated with our
beverage can end project; the German mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier
contracts or loss of a major customer or supplier; changes in
foreign exchange rates, tax rates and activities of foreign
subsidiaries; and the effect of LIFO accounting. Factors that might
affect our aerospace segment include: funding, authorization,
availability and returns of government contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: acquisitions, joint ventures or divestitures;
integration of recently acquired businesses; regulatory action or
laws including tax, environmental and workplace safety;
governmental investigations; technological developments and
innovations; goodwill impairment; antitrust, patent and other
litigation; strikes; labor cost changes; rates of return projected
and earned on assets of the company's defined benefit retirement
plans; changes to the company's pension plans; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.
http://www.newscom.com/cgi-bin/prnh/20060801/LATUV001
http://photoarchive.ap.org/ DATASOURCE: Ball Corporation CONTACT:
Investors, Ann. T. Scott, +1-303-460-3537, , or Media, Jennifer
Hoover, +1-303-460-5541, , both of Ball Corporation
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