ADM Expands Sustainable Cocoa Program to Indonesia
June 08 2011 - 9:00AM
Business Wire
Archer Daniels Midland Company (NYSE: ADM) today announced the
expansion of its flagship cocoa sustainability program, Socially
and Environmentally Responsible Agricultural Practices (SERAP),
into Lambandia, South East Sulawesi, Indonesia. The SERAP program
provides training and financial incentives to help cocoa farmers
implement sustainable farming practices.
In Indonesia, the SERAP program will work with the Indonesian
Cocoa and Coffee Research Institute (ICCRI) to educate cocoa
farmers about responsible and sustainable farming methods that
enhance cocoa quality. SERAP will also foster collaboration among
farmers as they work to address social and environmental
issues.
“The SERAP program uses a unique approach—combining technical
training, financial incentives and a focus on social
responsibility—to help improve the quality of life for cocoa
growers and their communities,” said Scott Walker, vice president
and managing director, ADM Cocoa International. “By addressing the
holistic needs of cocoa growers, ADM is working to ensure cocoa
farming is a viable way of life now and for future generations,
while also advancing the supply of high-quality products for our
customers.”
ADM will collaborate with cooperatives to provide Indonesian
farmers with technical training on bean fermentation, quality
standards, cooperative management and market access. SERAP also
includes a financial incentive scheme for cocoa farmers that awards
bonuses to participants who continually achieve high-quality cocoa
while simultaneously adhering to responsible social and
environmental practices. ADM will also provide cocoa farmers with
information regarding appropriate labor practices, the safe use of
farm chemicals and disease prevention.
Dr. Ir. Teguh Wahyudi, director of ICCRI says: “As the third
largest cocoa-growing nation in the world, Indonesia holds
sustainability as an essential principle to ensuring the long-term
future of our nation’s cocoa industry, and we are supporting a
number of initiatives to advance this. Through this partnership
with ADM’s SERAP program, we are giving cocoa farmers the best
incentives to produce even higher quality cocoa beans so they can
seek a better price for their crop and significantly improve their
standard of living.”
According to Ang Jing Chai, ADM’s vice president of operations
in Southeast Asia and Indonesia sustainability project manager:
“One of the main goals of the SERAP program is to enhance the
livelihood and welfare of Indonesian cocoa farmers while at the
same time encouraging sustainable cocoa production. In the future,
the SERAP program will allow ADM to offer our customers cocoa
products made from certified sustainable Indonesian cocoa.”
In addition, ADM has established a cocoa bean origination center
in the “Cocoa City” of South East Sulawesi, Kolaka, to provide an
easily accessible, central location for cooperatives to deliver
cocoa before it is shipped to ADM processing facilities in
Singapore, Brazil and the United States.
About SERAP
The Socially and Environmentally Responsible Agricultural
Practices program provides training and financial incentives to
help cocoa farmers implement sustainable farming practices.
Initially developed in Côte d’Ivoire in the 2005-2006 crop year, it
has provided more than USD$6 million in premiums to cooperatives
and their members. Participation in the program has tripled since
its implementation, with approximately 18,000 farmers who together
delivered more than 22,000 metric tons of sustainable SERAP cocoa
in Côte d’Ivoire in the 2010-2011 growing year.
About ADM
Every day, the 29,000 people of Archer Daniels Midland Company
(NYSE: ADM) turn crops into renewable products that meet the
demands of a growing world. At more than 240 processing plants, we
convert corn, oilseeds, wheat and cocoa into products for food,
animal feed, chemical and energy uses. We operate the world’s
premier crop origination and transportation network, connecting
crops and markets in more than 60 countries. Our global
headquarters is in Decatur, Illinois, and our net sales for the
fiscal year ended June 30, 2010, were $62 billion. For more
information about our company and our products, visit
www.adm.com.
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