Aerie Makes Sharing Kindness Simple This Holiday Season, Just Dial 1.844.KIND.365
November 13 2020 - 9:00AM
Business Wire
Leading Intimates Brand Launches #AerieREAL
Kind Campaign to Share a Special Kind of Kind this Holiday
Season…AerieREAL Kind
American Eagle Outfitters, Inc. (NYSE:AEO)
today announces Aerie’s latest initiative in support of its ongoing
mission to empower its community — and sharing kindness is at the
center of it all. In honor of World Kindness Day, the brand
launches its #AerieREAL Kind Campaign inclusive of its first-ever
#AerieREAL Kind Hotline, surprise #AerieREAL Acts of Kindness, a
partnership with Feeding America®, and a new Holiday ‘20 collection
that feels REAL good.
This press release features multimedia. View
the full release here:
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Aerie Holiday '20 Campaign (Photo:
Business Wire)
“Aerie is a community built on helping all people love their
real selves and we recognize that we have the ability to share even
more kindness with our community during a season when we could all
appreciate a little extra love,” said Jennifer Foyle, Chief
Creative Officer, AEO Inc. & Global Brand President, Aerie.
"The elements of the #AerieREAL Kind Campaign are meant to spark
learning, sharing, action and giving back. It is our hope that by
opening up the lens and dialogue on what it means to be kind, we
will inspire our community to choose kindness today, and
always.”
LEARN & SHARE
Aerie is kicking off its campaign with the debut of the
#AerieREAL Kind Hotline, a place for its community to “visit”
whenever, and wherever, to receive a message about a special kind
of kind -- the #AerieREAL Kind. Today, through December 25th,
callers who dial 1.844.KIND.365 will be invited to choose their
kindness journey with prompts leading them to customized voice
messages, in both English and Spanish, by Aerie friends including
Storm Reid, Melissa Wood Health, Katherine Schwarzenegger, and
Jillian Mercado; #AerieREAL Role Models Aly Raisman, Iskra, Manuela
Baron, Keiana Cave, Tiff McFierce, Dre Thomas; and more. The
“Kindness Advocates” will encourage callers to share kindness
through personal stories and tips ranging from how to be kind to
yourself and to others, as well as how to share kindness online and
with the world.
ACT
Spurring the hotline kindness into action, Aerie will also give
its community the opportunity to pay it forward. As part of the
campaign, customers will be invited to nominate a deserving person
in their lives for an #AerieREAL Act of Kindness. The process is
simple; by heading over to #AerieREAL Life, customers can submit
their nominee for a random surprise and delight moment. The acts
will be personalized to the nominee’s unique story ranging from
support with paying a bill, to treating a friend to dinner, to
having the chance to speak to one of the “Kindness Advocates” LIVE;
a few will even be curated by the “Kindness Advocates” and
#AerieREAL Role Models. Submissions will be valid today through
November 20th with the acts of kindness taking place throughout the
month of December.
GIVE BACK
As part of the campaign’s mission, Aerie has partnered with
Feeding America® to help those who are facing hunger. In
celebration of the campaign launch, the brand will donate five
meals* for every purchase, up to 500,000 meals, this weekend
(November 13th-November 15th). For every purchase made on the
brand’s REAL Rewards credit card, Aerie will donate 20 meals, up to
one million meals, through November 25th. On Giving Tuesday, Aerie
will donate ten meals for every REAL Rewards transaction, up to
100,000 meals.
IT FEELS GOOD TO GIVE AERIE
Aerie’s new Holiday ‘20 collection was designed to remind its
community that despite spending more time at home, home is the
place where we feel the most REAL. New for the season, the brand
introduces matching lounge sets, waffle henleys, sherpa outerwear,
“Good Vibes” fleece tops and joggers, and eclectic sweaters, along
with leggings, bike shorts, sports bras and more from its new
sub-brand OFFLINE by Aerie. While sharing kindness doesn’t always
include a gift, it does feel REAL good to give Aerie and the
brand’s collection offers a new assortment of the perfect giftable
accessories.
* $1 helps to provide at least ten meals secured by Feeding
America® on behalf of local member food banks.
About Aerie
Aerie is a lifestyle brand offering intimates, apparel,
activewear and swim collections. With the #AerieREAL™ movement,
Aerie celebrates its community by advocating for body positivity
and the empowerment of all women. Aerie believes in inspiring
customers to love their real selves, inside and out.
Retouching-free since 2014. Visit www.aerie.com to learn more. Let
the Real You Shine®.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW Matthew@weareshadow.com
American Eagle Outfitters (NYSE:AEO)
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