CHICAGO, Sept. 13, 2011 /PRNewswire/ -- New Futuro, a
Chicago-based startup, and
Allstate Insurance Company today announced the launch of an
unprecedented partnership dedicated to helping Latino families get
their students into college and beyond. In addition, New
Futuro has partnered with other non-profits, education institutions
and corporate citizens to ensure the success of the program, which
was announced this morning at the National Museum of Mexican
Art.
(Logo: http://photos.prnewswire.com/prnh/20110913/CG67202LOGO)
According to U.S. Census Bureau projections, by 2020 nearly 36
percent of the population in the United
States under the age of 19 will be Latino,* making Latinos
the largest, fastest-growing segment in the country.
"We know from extensive research that the Latino community, with
more than 400,000 Hispanic households in Chicago alone, can benefit from the
information, resources and social capital necessary to chart a path
toward a college education," said Peter
Wilkins, co-founder and CEO of New Futuro. "We believe
that by providing access and outreach to working class Latino
families, New Futuro, Allstate and our partner organizations will
increase the chances that Latino students achieve not only their
collegiate dreams but their professional aspirations as well."
As the title sponsor, Allstate has enabled New Futuro to launch
this innovative program and will be awarding nearly $15,000 in scholarships to participating students
at a series of free, college-prep workshops that will culminate
with a major education summit at the UIC Forum, 725 W. Roosevelt
Rd., on November 12, 2011. New Futuro
and Allstate estimate these events will attract more than 10,000
Latino parents and students from throughout Chicagoland. A
dedicated website at www.NewFuturo.com will contain information on
the dates and locations of all events, as well as useful bilingual
information and resources about preparing, applying to and paying
for college and other post-secondary alternatives.
"Partnering with New Futuro is a natural extension of Allstate's
commitment to protecting families and giving them the opportunities
they need to succeed," said Mike
Escobar, Allstate's vice president and chief diversity and
organization effectiveness officer. "We believe that one of
the best ways we can help our customers prepare for the future is
through education, and we are proud to be able to support these
important efforts in coming months in Allstate's hometown."
"We're thrilled to have Allstate on board as our corporate
sponsor. Allstate's support will advance our goal to motivate
10,000 Latino families to commit to a ten-point plan focused on
getting their students into college and beyond," said Marty Castro, co-founder of New Futuro. "Equally
important, though, is the company's willingness to share its
diverse human capital—Allstate's people who truly understand and
have successfully navigated the path toward succeeding in
life."
In addition to Allstate, New Futuro is working with other
strategic partners to collaborate on a variety of initiatives that
will help Latino families and students prepare to enter to college.
That list includes prominent national and local organizations such
as the White House Initiative on Educational Excellence for
Hispanics, Hispanic Association of Colleges and Universities,
National Council of La Raza, Illinois Student Assistance Commission
(ISAC), Teach For America and others.
"ISAC is happy to have the opportunity to take part in New
Futuro's venture," said Eddie
Brambila, managing director of community partnerships for
ISAC. "By offering our expertise on college access and success,
particularly the financial aid process, we can collaborate with New
Futuro to create the sustainable change needed to help Latinos
prosper at the national, local and household levels."
For more information on New Futuro and upcoming events
throughout Chicago, please visit
www.NewFuturo.com.
About New Futuro
New Futuro is a purpose-driven, certified minority business
enterprise providing Latino families with the knowledge, guidance
and professional social network they need to get their students
into college and beyond. Members have access to free bilingual
resources that help them create and follow a step-by-step plan
toward achieving a college degree. To learn more, visit
www.NewFuturo.com or follow New Futuro at
www.facebook.com/newFuturo and www.twitter.com/newfuturo. For
our multimedia newsroom, please go to http://pitch.pe/172840.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer known for its "You're In Good
Hands With Allstate®" slogan. Now celebrating its 80th anniversary
as an insurer, Allstate is reinventing protection and retirement to
help nearly 16 million households insure what they have today and
better prepare for tomorrow. Consumers access Allstate insurance
products (auto, home, life and retirement) and services through
Allstate agencies, independent agencies, and Allstate exclusive
financial representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®.
* Projections of the Hispanic Population (Any Race) by Age and
Sex for the United States: 2010 to
2050 (NP2008-T20); Source: Population Division, U.S. Census
Bureau
Contacts:
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Becky Lopez, PACO
Communications
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Ellie Klooster, Allstate Media
Relations
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312.226.7830
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847.402.2749
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becky@sayhitopaco.com
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Ellie.Klooster@allstate.com
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Melissa Quinones, Taylor
Strategy
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312.235.3298
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Mquinones@taylorstrategy.com
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SOURCE New Futuro