NORTHBROOK, Ill., Sept. 2, 2011 /PRNewswire/ -- Mayhem is
everywhere, even on college football's biggest stage. Today
Allstate Insurance Company (NYSE: ALL) announced its "60 Seconds of
Mayhem Sweepstakes" which will reward one lucky fan with a new 2012
Buick Regal GS and a trip to the 2012 Allstate® BCS National
Championship in New Orleans, where
they will compete against time to win an unprecedented grand prize
package including an RV, boat, motorcycle and $30,000 toward a home makeover.
Fans can enter the sweepstakes beginning today through
November 30, 2011 by visiting
www.allstatecfb.com. Fans can also enter during college
football games at stadiums featuring the Allstate "Good Hands®"
field goal nets by listening for in-game announcements featuring a
special code to text to "Alst8" (25788) to receive one sweepstakes
entry.
"As passionate as we are about college football, Allstate is
thrilled to provide one fan with the opportunity to win a truly
life-changing grand prize on center stage at college football's
pinnacle event," said Pam Hollander,
director of sponsorship marketing for Allstate. "Our company is in
the business of protecting consumers from the mayhem that exists in
their daily lives, so it's only fitting to have great prizes that
represent the many product lines that Allstate insures be part of
the '60 Seconds of Mayhem Sweepstakes.'"
To win the grand prize package, the finalist must successfully
convert one field goal kick attempt from the 30-yard line in 60
seconds or less, and in no more than five attempts, at halftime of
the Allstate® BCS National Championship at the Louisiana Superdome
on January 9, 2012. In addition to
the opportunity to kick for the sweepstakes' grand prize, the
winner, selected at random, will win a brand new 2012 Buick Regal
GS and a trip for themselves and three guests to New Orleans for the 2012 Allstate® BCS
National Championship.
The grand prize will include a 2012 Forest River Wildcat travel
trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory
motorcycle and a $30,000 gift card
from a home improvement store.
Fans who register for the sweepstakes will also be eligible to
instantly win weekly prizes to enhance their college football
experience, whether they're watching the big game on television or
making a road trip to see their alma mater play in person. Instant
prizes include airfare gift certificates, tailgate grills, digital
cameras, flat screen TVs, GPS devices, home theater systems and
more.
Fans will also be able to enter the sweepstakes by visiting the
traveling Allstate Tailgate Tour during one of its game day stops
at Allstate-sponsored universities during the 2011 college football
season. The Allstate Tailgate Tour is a unique and
interactive fan experience featuring college football-themed
activities for fans of all ages.
For more information about the "60 Seconds of Mayhem
Sweepstakes," please visit www.allstatecfb.com.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer known for its "You're In Good
Hands With Allstate®" slogan. Now celebrating its 80th anniversary
as an insurer, Allstate is reinventing protection and retirement to
help nearly 16 million households insure what they have today and
better prepare for tomorrow. Consumers access Allstate insurance
products (auto, home, life and retirement) and services through
Allstate agencies, independent agencies, and Allstate exclusive
financial representatives in the U.S. and Canada, as well as via www.allstate.com and
1-800 Allstate®.
SOURCE Allstate Insurance Company