The AFLAC Duck Selected as One of America's Favorite Icons
September 20 2004 - 10:45AM
PR Newswire (US)
The AFLAC Duck Selected as One of America's Favorite Icons
COLUMBUS, Ga., Sept. 20 /PRNewswire-FirstCall/ -- The AFLAC Duck
has been inducted into the Advertising Walk of Fame as one of
America's favorite brand icons. The spokesduck is among five
finalists chosen by online voters as one of the most beloved
advertising symbols and will be honored with an image-enshrined
sidewalk plaque at 50th Street and Madison Avenue in New York City.
Although the most contemporary icon on the ballot, making its
national debut less than five years ago, the AFLAC Duck managed to
beat several veteran competitors including Ronald McDonald and the
Energizer Bunny for a spot on the Walk of Fame. Created by the
Kaplan Thaler Group, the popular commercial series featuring the
well-known duck has generated more than 90% brand recognition for
AFLAC since its launch in 2000. "We are very pleased that America
has connected so well with the AFLAC Duck campaign in such a short
period of time," said Dan Amos, CEO and chairman of AFLAC, noting
the duck's quick rise to fame. "This win is a great honor and we
appreciate the recognition given to us by the voting public."
Winners were announced during a Walk of Fame dedication ceremony
held in Times Square, where a procession of all 26 nominated brand
symbols filled the streets of New York. Gilbert Gottfried,
celebrity friend of the AFLAC Duck, participated in the parade of
advertising mascots by arriving in a convertible with a giant plush
replica of his feathered pal. The Advertising Icon Award is the
latest honor in a collection of accolades given to the AFLAC Duck
Campaign. Other honors bestowed upon the famous fowl include a 2002
Gold Effie, an award recognizing the year's best advertising
campaigns, and a pair of Midas awards for the best in creative
consumer communication. The top five finalists were selected
through a nationwide online voting process where consumers cast
their ballots using a dedicated website by Yahoo! Voting took place
from July 26, 2004 through September 20, 2004. AFLAC Incorporated
(NYSE:AFL) is an international holding company. A Fortune 500
company, AFLAC insures more than 40 million people worldwide. It is
a leading writer of insurance products marketed at the worksite in
the United States, offering policies to employees at more than
309,000 payroll accounts. The company insures one out of four
Japanese households and is the largest life insurer in Japan in
terms of individual insurance policies in force. In January 2004,
AFLAC was included in Fortune magazine's list of "The 100 Best
Companies to Work for in America" for the sixth consecutive year.
Also in January 2004, AFLAC was named to Forbes magazine's
"Platinum 400 List of America's Best Big Companies" for the fifth
consecutive year. In March 2004, Fortune magazine included AFLAC in
its annual listing of "America's Most Admired Companies." AFLAC's
Internet address is http://www.aflac.com/ . The Kaplan Thaler Group
( http://www.kaplanthalergroup.com/ ) has been ranked by industry
publications as the fastest-growing New York advertising agency and
touted for its breakthrough creative and immediate results. KTG is
part of the Publicis Groupe, one of the world's largest
communications holding companies. Contacts: Mechell Clark Laura
Kane AFLAC Incorporated AFLAC Incorporated (706) 243-8004 (706)
596-3493 (Logo:
http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO )
http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO
http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT:
Mechell Clark, +1-706-243-8004, or , or Laura Kane,
+1-706-596-3493, or , both of AFLAC Incorporated Web site:
http://www.aflac.com/ http://www.kaplanthalergroup.com/
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