Aflac Duck Gets 'Trumped'
April 27 2005 - 9:36AM
PR Newswire (US)
Aflac Duck Gets 'Trumped' Aflac Experiments with Sex Appeal in New
Commercial Guest-Starring Melania Trump COLUMBUS, Ga., April 27
/PRNewswire-FirstCall/ -- The Aflac Duck gets a bigger speaking
role in its 22nd commercial thanks to the help of billionaire bride
Melania Trump. The mad scientist-inspired television ad titled
"Experiment" debuts nationwide on May 2nd during network primetime
and on various cable channels. The new spot is the third
installment in a new series of Aflac television ads created to
educate consumers on the specific benefits of Aflac insurance.
Developed by the Kaplan Thaler Group, "Experiment" joins two ads
from earlier this year, "The Broken Leg" and "Pet Shop," in
showcasing the duck outside its typical one-word role. "Following
five years of saying only 'Aflac,' we believe viewers will enjoy
seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of
Aflac. "The commercial gives the duck a voice in a very clever and
entertaining way. We were pleased that Melania Trump was available
to help the duck talk about the benefits of Aflac with glamorous
appeal." Melania Trump is a widely recognized celebrity in Europe,
having modeled in fashion shows and magazines across the continent.
She has been featured on the cover of GQ magazine and has done
print ads in fashion publications like Vogue and Vanity Fair. Her
resume includes having served as a celebrity judge for the Miss USA
2003 beauty pageant and an appearance on her husband's popular
reality television show, "The Apprentice." Trump's appearance in
the upcoming Aflac ad marks her first major role in a national
television commercial in the United States. "I am very excited to
make my acting debut in the latest Aflac commercial," said Melania
Trump. "Donald is known for saying 'you're fired'; maybe I will be
known for saying 'Aflac.'" Although Aflac has had other celebrities
appear in its commercials, Trump is arguably the most glamorous to
star alongside the Aflac Duck. The ad will combine Trump's alluring
appeal with the duck's dry humor to provide entertaining laughs and
a clear message of the benefits offered by the leading insurer. For
50 years, Aflac (NYSE:AFL) products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Aflac's insurance
products provide protection to more than 40 million people
worldwide. In January 2005, Aflac was included in Fortune
magazine's list of the 100 Best Companies to Work For in America
for the seventh consecutive year. Aflac has also been included in
both Forbes magazine's Platinum 400 List of America's Best Big
Companies and in Fortune magazine's listing of America's Most
Admired Companies for five consecutive years. Aflac Incorporated is
a Fortune 500 company listed on the New York Stock Exchange under
the symbol AFL. To find out more about Aflac, visit aflac.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )
(Photo: http://www.newscom.com/cgi-bin/prnh/20050427/CLW034 ) Media
Contacts: Laura Kane Aflac Corporate Communications 706.596.3493
phone 706.593.0786 Cell Mechell Clark Aflac Corporate
Communications 706.243.8004
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://www.newscom.com/cgi-bin/prnh/20050427/CLW034
http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT:
Media, Laura Kane, +1-706-596-3493, or cell, +1-706-593-0786, or ,
or Mechell Clark, +1-706-243-8004, or , both of Aflac Corporate
Communications Web site: http://www.aflac.com/
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