On-Line Voters Select Latino Health Access as Winner of ‘Aetna Voices of Health’ Campaign
October 31 2011 - 4:06PM
Business Wire
Latino Health Access, a Santa Ana, Calif.-based organization
whose community health workers help thousands of people improve
individual and family health behaviors each year, has been chosen
to receive first prize in the “Aetna Voices of Health” national
recognition campaign.
Aetna (NYSE: AET) created “Aetna Voices of Health” to complement
its support for the Martin Luther King Jr. National Memorial
Project. The campaign honors organizations that promote King’s
vision of individual empowerment, while also sharing Aetna’s goals
of closing racial and ethnic health care quality gaps and helping
people live healthier lives.
Latino Health Access was selected for the $25,000 first prize in
an on-line competition that ran from late August through early
October. The $15,000 second prize went to Berean Community and
Family Life Center of New York City, and the $10,000 third-place
award went to the Houston Hispanic Chamber of Commerce. Latino
Health Access received 126,689 votes. In total, nearly 640,000
people participated in the online voting.
“We’re thrilled by the tremendous response to the ‘Aetna Voices
of Health’ campaign, and we congratulate Latino Health Access for
winning the competition and the top grant,” said Floyd W. Green
III, Aetna’s head of Community Relations and Urban Marketing. “The
work of Latino Health Access has touched so many people in their
community; meeting them where they live, speaking to them in their
own language, and showing them a better, healthier way of life.
Latino Health Access truly reflects the spirit of Dr. King, as well
as Aetna’s commitment to end racial and ethnic disparities in
health care.”
Latino Health Access helps uninsured, underserved people through
quality preventive services and educational programs that emphasize
personal responsibility and full participation in decisions that
affect health. A notable aspect of its approach is the use of
promotores de salud (“community health workers”) who teach and
engage community members on a peer-to-peer level. Those receiving
peer-to-peer support are first- or second-generation immigrants,
with limited or no health insurance, who face numerous barriers to
health care.
"I am delighted that our organization won the contest
for the Aetna Voices of Health award,” said America Bracho,
president and CEO of Latino Health Access. “The award will be used
to continue our effort to decrease the burden of chronic diseases
and create a healthier Orange County. We appreciate Aetna for its
focus on the elimination of health disparities, commitment to
health care access for all and the opportunity to participate in
this contest.”
During 2010, Latino Health Access provided 41,126 outreach
contacts, and served a total of 3,483 unique clients who received a
total of 29,682 services.
The “Aetna Voices of Health” campaign honored people who are
working to close disparity gaps and promote wellness in communities
fighting conditions like asthma, diabetes and childhood obesity,
all of which hit people of color at higher rates than the overall
population. Aetna nominated 35 organizations, many of whom it
already supports through its philanthropic giving. For more
information on the nominated organizations, go to
www.aetnavoicesofhealth.com.
Earlier this spring, Aetna announced its donation of $1.275
million to support the Martin Luther King Jr. National Memorial
Project. A portion of Aetna’s gift will assist in the planting of
180 new cherry trees at the Memorial site on the National Mall.
About Aetna
Aetna is one of the nation's leading diversified health care
benefits companies, serving approximately 36.3 million people with
information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental,
behavioral health, group life and disability plans, and medical
management capabilities and health care management services for
Medicaid plans. Our customers include employer groups, individuals,
college students, part-time and hourly workers, health plans,
governmental units, government-sponsored plans, labor groups and
expatriates. For more information, see www.aetna.com.
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