Bigger, Stronger, Further: Xura
creates pathways to next-generation digital technology for CSPs and
Enterprises, unlocking limitless communications
New Report from Industry Analyst Firm
Ovum Underscores Customer Needs in Evolving Digital Communications
Marketplace
Comverse, Inc. and Acision is today officially introducing Xura,
Inc. to the mobile and digital communications world - a new global
company, brand name and ticker symbol (NASDAQ:MESG). The new
identity reflects the joint company's mission to be the trusted
next-generation digital technology provider to operators and
enterprises across the globe, offering limitless communication
solutions that generate new monetization and engagement
opportunities with today's multi-device, multi-service consumer.
Already, Xura counts as customers eight of the top 10 global
operators, reaching over three billion end points. The company's
new website is http://www.xura.com/. Xura will also be renaming all
Comverse and Acision subsidiaries.
"Our new brand identity reflects the modern and unique outlook
the combined Comverse and Acision companies have for the future of
digital communications, enabling us to think bigger, reach further
and act smarter. We wanted a name that echoed our no boundaries,
anything is possible mindset, and Xura provided this through
adaptation of the word "Aura," which imparts a sense of powerful,
positive feeling all around you, and connotes the freedom to map
thoughts and expression, which is what we want to drive with our
digital communication services," said Philippe Tartavull, Chief
Executive Officer of Xura, Inc.
"In today's quickly-shifting world of communications, we will
harness our new brand to offer clever ways for operators and
enterprises to quickly realize opportunities from existing
technology while building richer communication futures. Xura's
values, positioning and no boundaries attitude will guide our
strategic direction and set us apart in the market environment in
which we operate," continued Tartavull. "We will be agile in
delivering new technologies and solutions that differentiate us
from other providers. And with a shared set of goals with our
customers, the new Xura team will use its insight, knowledge, and
thinking to create paths that help them successfully navigate and
effectively monetize this next generation of digital communication
services and gain competitive advantage."
Xura's Market Perspective
Worldwide, Communication Service Providers (CSP) are evolving
from managing messaging infrastructure systems to reasserting their
leadership with advanced digital communications services across IP
and NFV. These communications services are reshaping businesses and
opening lucrative new multi-million dollar revenue streams for
operators worldwide.
Similarly, enterprises are aggressively engaging their own
customers in new ways through mobile and digital services. Almost
every smartphone user today has mobile banking, travel and other
"enterprise-class" apps on their phone. While these apps are
designed around the service they offer, very few seamlessly
integrate multi-channel communications to enhance the customer
experience.
With leadership across messaging and voicemail services, Xura
helps operators and enterprises across the globe address the
ever-changing market and meet a full spectrum of communications
needs both efficiently and profitably. With three business lines
--Digital Communications, Monetization and Enterprise -- Xura's
portfolio includes its flagship IP messaging solutions, as well
as:
- Cloud Advanced-VAS (SMS, MMS, Visual Voicemail, Messaging
Gateways)
- IP Messaging and RCS (Rich Communication Suite) services
- Multi-device Mobile Monetization Services
- Security Solutions, such as Spam & Fraud Prevention and
Control
- Multi-Content Store and Data Analytics
- Secure Enterprise Application-to-person (A2P) Messaging
- Two-factor Authentication (2FA)
- Richer, Real-time Communication Solutions, through rapidly
emerging standards such as WebRTC
New Ovum Report Underscores Xura's Market
Vision
Underscoring Xura's market vision, industry analyst firm Ovum
today issued a new report that evaluates the changing face of
consumer communications and the opportunities this presents for
operators and enterprises. The research finds that there is an
imperative for both the telco and enterprise to evolve their
communications platforms.
Commenting on the evolution of communications platform
providers, Pamela Clark-Dickson, Principal Analyst in Ovum's
Consumer Services Practice, said, "What has emerged is a new breed
of vendor: the digital communications service provider which, while
competing on some level with a new set of rival companies, is
probably most in tune with its telco and enterprise customers
across the gamut of digital communications services."
The report advises that special emphasis is given by the telco
and enterprise to:
- Moving from silos to multi-purpose modular platforms
- Transitioning their platforms to support IP-based
communications
- Acquiring or developing technologies such as RCS and
WebRTC
- Introducing new delivery models such as network functions
virtualization (NFV) and cloud
- Targeting new markets such as enterprise messaging; and
revising their business models
For more details on Xura or to receive the Ovum's report, The
Digital Communications Service Provider: Delivering Communications
without Limits, please contact, corporate.marketing@xura.com
About Xura
Xura offers a portfolio of digital services solutions that
enable global communications across a variety of mobile devices and
platforms. We help communication service providers (CSPs) and
enterprises navigate and monetize the digital ecosystem to create
innovative, new experiences through our cloud-based offerings. Our
solutions touch more than three billion people through 350+ service
providers and enterprises in 140+ countries. You can find us at
Xura.com.
About Ovum
Ovum is a leading global technology research and advisory firm.
Through its 180 analysts worldwide it offers expert analysis and
strategic insight across the IT, telecoms, and media industries.
Founded in 1985, Ovum has one of the most experienced analyst teams
in the industry and is a respected source of guidance for
technology business leaders, CIOs, vendors, service providers, and
regulators looking for comprehensive, accurate, and insightful
market data, research, and consulting. With 23 offices across six
continents, Ovum offers a truly global perspective on technology
and media markets and provides thousands of clients with insight
including workflow tools, forecasts, surveys, market assessments,
technology audits, and opinion. In 2012, Ovum was jointly named
Global Analyst Firm of the Year by the IIAR. Ovum is a division of
Informa plc, one of the leading business and academic publishing
and event organisers globally, headquartered in London. Informa is
quoted on the London Stock Exchange.
Forward-Looking Statements
This press release includes "forward-looking statements."
Forward-looking statements include statements of plans and
objectives for future operations, statements of future economic
performance, and statements of assumptions relating thereto. In
some cases, forward-looking statements can be identified by the use
of terminology such as "may," "expects," "plans," "anticipates,"
"estimates," "believes," "potential," "projects," "forecasts,"
"intends," or the negative thereof or other comparable terminology.
By their very nature, forward-looking statements involve known and
unknown risks, uncertainties and other important factors that could
cause actual results, performance and the timing of events to
differ materially from those anticipated, expressed or implied by
the forward-looking statements in this press release. These risks
and uncertainties discussed above, as well as others, are discussed
in greater detail in our filings with the SEC. The documents and
reports we file with the SEC are available through us, or our
website, www.Xura.com, or through the SEC's Electronic Data
Gathering, Analysis, and Retrieval system (EDGAR) at
www.sec.gov.
CONTACT: Luke Todd
Xura
luke.todd@xura.com
+1-781-213-2131
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