FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response... 0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

O'Neill Donald John JR 		2. Issuer Name and Ticker or Trading Symbol

WEBMEDIABRANDS INC. [ WEBM ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
VP & Chief Financial Officer
(Last)          (First)          (Middle)

50 WASHINGTON STREET 		3. Date of Earliest Transaction (MM/DD/YYYY)

11/27/2012
(Street)

NORWALK, CT 06854
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   11/27/2012     M    5000   A $1.82   5000   D    
Common Stock   11/27/2012     S    5000   D $2.30   0   D    
Common Stock   11/28/2012     M    715   A $1.82   715   D    
Common Stock   11/28/2012     S    715   D $2.30   0   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy)   $1.82   11/27/2012     M         5000      (1) 12/12/2012   Common Stock   5000   $0.00   715   D    
Employee Stock Option   $1.82   11/28/2012     M         715      (1) 12/12/2012   Common Stock   715   $0.00   0   D    
Employee Stock Option (right to buy)   $28.98                      (1) 12/12/2012   Common Stock   152     152   D    
Employee Stock Option (right to buy)   $22.61                      (1) 6/9/2013   Common Stock   736     736   D    
Employee Stock Option (right to buy)   $1.82                      (1) 6/9/2013   Common Stock   736     736   D    
Employee Stock Option (right to buy)   $3.08                      (1) 3/4/2014   Common Stock   14286     14286   D    
Employee Stock Option (right to buy)   $80.85                      (1) 6/14/2014   Common Stock   429     429   D    
Employee Stock Option (right to buy)   $1.82                      (1) 6/14/2014   Common Stock   429     429   D    
Employee Stock Option (right to buy)   $4.90                      (2) 12/9/2014   Common Stock   14286     14286   D    
Employee Stock Option (right to buy)   $126.21                      (1) 6/9/2015   Common Stock   286     286   D    
Employee Stock Option (right to buy)   $1.82                      (1) 6/9/2015   Common Stock   286     286   D    
Employee Stock Option (right to buy)   $101.85                      (1) 6/7/2016   Common Stock   429     429   D    
Employee Stock Option (right to buy)   $1.82                      (1) 6/7/2016   Common Stock   429     429   D    
Employee Stock Option (right to buy)   $5.60                      (3) 9/27/2020   Common Stock   14286     14286   D    
Employee Stock Option (right to buy)   $6.44                      (4) 9/8/2021   Common Stock   7143     7143   D    
Employee Stock Option (right to buy)   $3.71                      (5) 12/12/2021   Common Stock   10715     10715   D    

Explanation of Responses:
( 1)  Options are 100% vested.
( 2)  The options were awarded on 12/09/2009 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant.
( 3)  The options were awarded on 09/27/2010 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant.
( 4)  The options were awarded on 09/08/2011 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant.
( 5)  The options were awarded on 12/12/2011 and vest over three years, with one-third vesting on each of the first, second and third anniversaries of the date of grant.

Remarks:
Share numbers and exercise prices have been amended to reflect the one-for-seven reverse stock split effected on August 16, 2012.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
O'Neill Donald John JR
50 WASHINGTON STREET
NORWALK, CT 06854

VP & Chief Financial Officer

Signatures
/s/ Donald R. Reynolds, Attorney-in-Fact 11/29/2012
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
Webmethods (NASDAQ:WEBM)
Historical Stock Chart
From Oct 2024 to Nov 2024 Click Here for more Webmethods Charts.
Webmethods (NASDAQ:WEBM)
Historical Stock Chart
From Nov 2023 to Nov 2024 Click Here for more Webmethods Charts.