BAM Explodes Into the Mainstream
August 02 2006 - 10:00AM
PR Newswire (US)
New webMethods White Paper -- "Business Activity Monitoring: The
New Face of BPM" -- Builds Upon Real-World Examples to Demonstrate
How BAM Can Deliver Process Improvements and Performance Assurance;
webMethods to Discuss Key BAM Trends with Featured Research Analyst
in Upcoming Webinar FAIRFAX, Va., Aug. 2 /PRNewswire/ --
webMethods, Inc. (NASDAQ:WEBM), a leading business integration and
optimization software company, today announced the publication of a
new white paper addressing second generation strategies for
Business Activity Monitoring (BAM). Based on the experiences of a
number of Global 2000 enterprises, Business Activity Monitoring:
The New Face of BPM identifies specific strategies for process
assurance, management and improvement that these early adopters
have pioneered and implemented within their operations. Using
scenario-based examples, it also demonstrates how these strategies
can be applied to support a number of strategic business
initiatives, including just-in-time manufacturing, business process
outsourcing, order-to-cash, deadline and exception management,
regulatory compliance, and various process improvements
initiatives, such as Six Sigma. "BAM is the operational dashboard
for managing business processes. It provides users with the ability
to anticipate and capitalize on business change so that they can
better rectify the deficiencies it uncovers while continually
optimizing process performance," said James Crump, senior director,
Strategic Business Solutions, webMethods, Inc. "As our report
demonstrates, BAM isn't simply a tool for measuring process
performance. Rather, it's emerging as a fundamental application for
shaping process behavior, allowing enterprises to gain greater
real-time control over their most critical business processes. By
taking a leadership role in working to define these strategies, it
is our hope that we can help enterprises more quickly implement
these initiatives so that they can further accelerate their
time-to-benefit." According to Gartner, Inc. (Who's Who in Business
Activity Monitoring, 4Q05 by Bill Gassman, April 12, 2006),
"Business activity monitoring (BAM) is a technology and a technique
that provides real-time access to key business metrics. The reasons
for deploying BAM are to monitor key business objectives,
anticipate operational risks, and reduce the time between a
material event and taking effective action. A BAM system works by
collecting business events across multiple applications, extracting
relevant information from the events to update simple and derived
metrics, and using rules to watch the metrics for changes that
indicate a threat or opportunity." By leveraging these capabilities
as a component of an overall business process management and
business integration strategy, enterprises have implemented a
number of new business strategies, including: * Business Assurance
and Visibility - Organizations employ leaner business models while
taking strategic advantage of the ability to outsource secondary
functions through the use of BAM for Service-Level Agreement (SLA)
assurance. In this context, BAM ensures that required process steps
occur on-time as planned with automated alerts highlighting
exceptions. With the addition of statistical modeling, which
transforms observed process behavior into an understanding of
what's normal and what's not, enterprises can also automate the
detection of process or transaction defects, such as faulty orders.
* Control Services - By tying business process execution to
assurances that specific conditions were met, enterprises can
further automate these processes, yielding additional improvements
in efficiency. This same approach is also critical to BAM's use as
a platform for automating regulatory compliance via continuous
controls monitoring. In addition, BAM's ability to regressively
prioritize business process steps to meet specific business
objectives "on-the-fly" has proven significant in a number of key
ways, such as in "load-balancing" in-bound traffic to ensure the
optimal use of call center resources. * Complex Pattern Recognition
- While business intelligence tools have long offered the ability
to analyze warehouses of data, they're of far more limited value in
evaluating the real-time implications of transitory events. That's
where BAM steps in with its automated ability to detect previously
unseen relationships between a variety of disparate factors. As a
result, enterprises can more quickly recognize and respond to
changes impacting their operations. At the same time, this ability
to automatically detect and drill down upon cause and effect
relationships is also an important diagnostic tool for process
remediation. Employing these strategies, a Fortune 500 manufacturer
reduced problem orders -- those that required manual intervention
or were otherwise rejected - - by 75% while reducing the time it
required to correct these problem orders by 85%. Likewise, a major
bank used BAM to measurably improve loan capture rates as it was
able to further minimize the cycle times associated with its
approval process. As another example, a major pharmaceutical
company is leveraging BAM to ensure patient safety in the
distribution of drugs. Business Activity Monitoring: The New Face
of BPM was developed by the webMethods Strategic Business Solutions
group. With expertise spanning multiple industries, they help
customers define KPI (key performance indicator) models, process
templates, and reporting dashboards for maximizing their BAM
investments. In addition, they collaborate with clients on the
creation of overarching process improvement strategies that employ
BAM and other technologies for achieving key business objectives.
webMethods will also be premiering a webinar Business Activity
Monitoring: Your New 'Quality of Life' Tool on Wednesday, August
16th at 9:00 a.m. EDT. In addition to Crump, the program will
feature Bill Gassman, Gartner's research director for BAM, and is
being moderated by Matt Green, webMethods' Senior Director of
Product Management for Business Activity Monitoring. Visitors can
download the report and register for the webinar by visiting
http://www.webmethods.com/BAM4Business. The webinar will also be
made available on- demand for archival rebroadcast. About
webMethods, Inc. webMethods (NASDAQ:WEBM) provides business
integration software to integrate, assemble and optimize available
IT assets to drive business process productivity. webMethods
delivers an innovative, enterprise-class business integration
platform that incorporates proven integration technology with next
generation capabilities into one interoperable set of tools that
delivers a unique combination of efficiency, agility and control.
webMethods combines industry leadership with a zealous commitment
to customers to deliver tangible business value to over 1,400
global customers. webMethods is headquartered in Fairfax, Va., with
offices throughout the U.S., Europe, Asia Pacific and Japan. The
webMethods name and logo are registered trademarks of, and
webMethods Fabric is a trademark of, webMethods, Inc. All other
marks mentioned are trademarks or service marks of their respective
companies. DATASOURCE: webMethods, Inc. CONTACT: John Conley of
webMethods, Inc. +1-703-460-5996, or Web site:
http://www.webmethods.com/
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