MTV Entertainment Hosts Mental Health Youth Action Forum in Coordination With the Biden-Harris Administration, Leading Non-Profits and Other To-Be-Announced Speakers
October 12 2021 - 10:06AM
Business Wire
Initiative aims to empower young people to
use storytelling to address the mental health crisis, driving them
to take actions to help themselves and support others
More than 18 months into COVID-19 and amidst a mental health
crisis, MTV Entertainment Group, along with 18 leading mental
health non-profits, today announced that they will host the first
convening to empower young people to drive culture from awareness
to action on mental health through storytelling and media. Senior
officials from the Biden-Harris Administration, including from the
Department of Health and Human Services, are expected to speak
during the Forum in early 2022, which will culminate with a White
House event.
“As the rise of mental health issues have created a second
pandemic, especially among young people, MTV Entertainment convened
a coalition of entertainment leaders and mental health experts to
harness the power of storytelling with the goal of ending the
stigma surrounding mental health,” said Chris McCarthy, President
and CEO, MTV Entertainment Group. “In coordination with the
Biden-Harris administration and an impressive coalition of leading
mental health nonprofits, we are going a step further and
empowering young people to use storytelling to share their powerful
voices and diverse experiences to help themselves and support
others.”
“The pandemic has taken a devastating toll on the mental health
of young Americans, especially in communities where resources are
thin. Though mental health gets discussed globally, we still have
work to do to ensure everyone in America is heard and knows where
to find help. This forum will help reach young people where they
are, through the communication channels they already know,” said
Health and Human Services Secretary Xavier Becerra.
“America’s young people have faced an unprecedented amount of
uncertainty and disruption during the last 18 months, and we need
to ensure they have the support and help they need to move
forward,” said Miriam E. Delphin-Rittmon, Ph. D., the HHS Assistant
Secretary for Mental Health and Substance Use and the leader of
SAMHSA. “We hope this forum will help bring their crucial voices to
the nationwide mental health conversation.”
Non-profit partners include:
The AAKOMA Project Active Minds Asian Mental Health Collective
Boris Lawrence Henson Foundation Born This Way Foundation Bring
Change to Mind The Jed Foundation Mental Wealth Alliance NAMI
(National Alliance on Mental Illness) National Queer and Trans
Therapists of Color Network Poderistas Rare Impact Fund by Rare
Beauty Student Veterans of America Trans Lifeline The Trevor
Project The Upswing Fund for Adolescent Mental Health Vibrant
Emotional Health We R Native
Over the past two decades, mental health struggles have risen
dramatically, especially among young adults. Accelerated by the
stresses of the COVID-19 pandemic and the racial injustices and
trauma of the last year, the mental health crisis has been called a
“second pandemic” by some experts. Although mental health awareness
has increased, young people still need help taking actions to
support their own or their loved ones’ emotional wellbeing. In
response, MTV Entertainment Group is working to engage young people
from across the United States to employ their creative expertise
and direct knowledge of their peers to help drive their communities
to take mental health actions.
Following a two-day forum in Washington, D.C., participants will
be invited to present their ideas at a White House event to a
diverse audience of media and technology professionals, government
officials, and non-profit executives to help inform future creative
public health campaigns related to mental health.
Participants will work with non-profit stakeholders and industry
professionals to develop creative ideas that will:
- Inspire young people to take actions to improve their everyday
mental health;
- Encourage young people to support their peers and check in on
each other; or
- Help make young people more aware of the crisis services
available to them.
Leveraging its decades-long history of sparking conversations
about mental health, in April 2021 MTV Entertainment Group launched
Mental Health is Health, a multi-year initiative to
tackle the nation’s growing health crisis by harnessing the power
of storytelling to normalize mental health conversations and
inspire action. MTVE convened a coalition of entertainment media
companies and mental health experts for the Better Together
Mental Health Storytelling Summit and unveiled The Mental
Health Media Guide, a first-of-its-kind comprehensive resource
for content creators designed to elevate storytelling opportunities
that can change the narrative on mental health. Building on its
legacy of bringing companies and organizations together to create
social change, MTVE spearheaded Mental Health Action Day, an
open-source global movement to shift culture from awareness to
action. More than 1,400 organizations, brands, government agencies
and cultural leaders participated in the inaugural event, which
focused on driving people to get the mental health support they
need.
If you know someone who may be interested in participating in
this event, MTV Entertainment is accepting applications here
through November 15, 2021.
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Media: Jo Flattery, jo.flattery@viacom.com
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